E-Commerce Email Manager Position Available In Miami-Dade, Florida
Tallo's Job Summary: The E-Commerce Email Manager role, located in Miami, FL, offers a direct hire compensation of $80,000 - $122,000. Responsibilities include developing and executing content strategies, collaborating with various departments, analyzing key communication metrics, and optimizing email performance. Qualifications include a Bachelor's degree and 5 years of e-commerce or marketing experience. The ideal candidate should possess Salesforce experience and advanced proficiency in relevant software and technologies. This position requires strong leadership, communication, prioritization, analytical, and project management skills.
Job Description
Job Description:
Title:
E-Commerce Email Manager Making sure you fit the guidelines as an applicant for this role isessential, please read the below carefully.
Location:
Miami, FL (Hybrid 3/2)
Duration:
Direct Hire Compensation:
$80,000 – $122,000
Work Requirements:
US Citizen, GC Holders or Authorized to Work inthe U.S. E-Commerce Email ManagerThe E-Commerce Email Manager develops andexecutes a content strategy to enhance the online shoppingexperience, drive engagement, and support business goals. This rolealigns strategy and prioritization with key stakeholders acrossShore Excursions, Bar, Spa Treatments, Dining, and Retailteams.
Essential Functions:
Collaborates with key stakeholders from revenue and operationsdepartments and the booked guest merchandising team to strategize,prioritize, and implement the booked guest email and notificationprogram. Engages with stakeholders across business units to planand prioritize marketing and merchandising activities. Oversees the implementation of outbound email and appnotifications, utilizing in-house creative, development, andoperations teams. Analyzes and reports on key communication KPIs,including email metrics, traffic, revenue, and operationalmetrics. Supports the Booked Guest Merchandising/Personalization team withmarketing initiatives. Analyzes Booked Guest email insights toenhance segmentation, improve performance, and boost revenue. Manages data extensions, targeting, and personalization for theemail program, ensuring creative/content accuracy through proofingand testing to meet and exceed email standards. Collaborates with the merchandising, guest services, analytics, andpersonalization teams to plan and execute email testing strategies,including creative setup, data mapping, and campaign coding.
Emphasizes data-driven decisions to optimize performance andachieve desired outcomes.
Qualifications:
Bachelor’s degree in Marketing, Business, Computer Science, or arelated field. A minimum of 5 years of increasing responsible experience ine-commerce or relevant marketing positions
Knowledge, Skills, and Abilities:
Salesforce experience required. Experience with enterprise level marketing automationplatforms. Advanced proficiency in Microsoft Office (Excel, Word, PowerPoint,Outlook and Teams); and other relevant software, technologies andapplications (SQL, JSON/Guide templated language, HTML, AMPscript)essential for successful performance in this role
Industry Knowledge:
Extensive knowledge and understanding ofe-commerce/digital content marketing and business best practices,drivers, challenges, trends, and key stakeholders.
Leadership Principles:
Understanding of leadership styles, teamdynamics, and management best practices.
Cross-Functional Collaboration:
Extensive experience working withdiverse teams across various departments to build consensus andachieve common goals. Strong influencing and negotiating skills tomaximize opportunities for alignment with internal and externalbusiness partners.
Exceptional Communication:
Superb verbal and written communicationskills for engaging with stakeholders at all levels, articulatingthe impact of initiatives and explaining concepts to both technicaland non-technical stakeholders.
Prioritization:
Ability to identify, prioritize, and articulate thehighest-impact initiatives.
Analytical and Problem-Solving:
A strategic thinker with strongbusiness judgment, excellent analytical, problem-solving, anddecision-making skills.
Project Management:
Ability to manage multiple, large-scale,complex projects from ideation through deployment and keeping themon-track in a still-developing environment.
Compliance and Legal:
Understanding of relevant laws, regulations,and compliance requirements.
Motivation:
Inner drive to achieve goals, maintain a positiveattitude, and inspire others.
Social Skills:
Proficiency in managing relationships, buildingnetworks, and navigating social complexities in the workplace.
Standard Position-related Skills:
Exceptional critical thinking,innovative reasoning, organizational, time management, andadaptability skills to effectively manage changing priorities witha high level of quality. This position requires the use and exercise of independentjudgement.
Physical Demands:
Must be able to remain in a stationary positionat a desk and/or computer for extended periods of time.
Travel:
Less than 25% with shipboard travel likely
Work Conditions:
Work primarily in a climate-controlled environmentwith minimal safety/health hazard potential This position is classified as “in-office.” As an in-office role,it requires employees to work from a designated office in SouthFlorida Tuesday through Thursday each week. Employees may work fromtheir homes on Mondays and Fridays. Candidates must be located in(or willing to relocate to) the Miami/Ft. Lauderdale area. Offers to selected candidates will be made on a fair and equitablebasis, taking into account specific job-related skills andexperience.
