Program Marketing Manager – D2C, ECommerce, Advanced Excel Position Available In Cobb, Georgia

Job Description This is a fulltime role that requires being onsite Monday, Tuesday and Wednesday in Atlantic Station, Atlanta. Our client is looking for a Program Marketing Manager to be responsible for driving the strategy, execution, and optimization of marketing campaigns supporting new demand-driver programs to enhance customer acquisition, engagement, and lifetime value. This individual will work cross-functionally across the enterprise to integrate and operationalize new program offerings within core marketing campaigns and channels as well as ideating new outreach opportunities to maximize customer acquisition and retention. The role will oversee tactical day-to-day campaign management as well as long-term strategy to drive profitable growth and increase customer engagement.

What You Will Do:

Develop and execute data-driven go-to-market strategies to successfully launch and scale newly introduced business driver programs, ensuring they enhance customer engagement, accelerate customer acquisition, and maximize lifetime value Work cross-functionally to seamlessly integrate and operationalize business programs within core marketing channels, including digital campaigns, events, promotions, and brand initiatives, ensuring alignment with overarching business objectives Own the end-to-end execution of your marketing campaigns, from strategic planning to implementation, ensuring flawless execution, optimization, and timely delivery across all relevant channels Partner closely with Creative, Performance Marketing, Brand & Content, eCommerce, Marketing Insights, Operations, and Finance teams to develop compelling, conversion-focused messaging, content strategies, and customer experiences that drive engagement and revenue Leverage customer insights, behavioral data, and industry trends to continuously refine marketing tactics, enhance personalization, and drive measurable impact Monitor, analyze, and report on key performance indicators, conversion metrics, engagement trends, and financial outcomes, using a data-driven approach to optimize strategies, improve ROI, and present actionable insights to senior leadership Ensure alignment between marketing efforts and the customer experience by working closely with eCommerce and customer care teams to drive satisfaction, improve retention, and create a seamless journey Serve as primary Marketing liaison across the enterprise for new business driver programs, ensuring all stakeholders are aligned on marketing plans, objectives, performance, and growth opportunities Collaborate cross-functionally to ensure the continuous success and scalability of programs, identifying areas for innovation and improvement Stay up-to-date on industry trends, competitive landscape, and emerging direct-to-consumer marketing strategies, continuously exploring innovative approaches to enhance program performance and marketing effectiveness

Required:

Bachelor degree in Marketing, Business Administration or related field 5+ years marketing experience in a Direct-to-Consumer ecommerce business 3+ years direct management of customer marketing programs, ideally with segmentation marketing experience Proficiency using Microsoft Office with advanced Excel skills (analytical and presentation skills) Demonstrate innovative/creative solutions that have resulted in impactful business results Self-starter who is highly inquisitive and exhibits curiosity Strong sense of ownership, accountability, and focus on the important details Ability to prioritize multiple objectives within a fast-paced, changing environment Expertise implementing marketing programs and interacting with various departments to ensure business process needs are met Experience in lifecycle customer-journey marketing, prospecting/lead generation, nurturing, and conversion Aptitude to think strategically but act tactically, strong communication, presentation, and collaboration skills This is a fulltime role that requires being onsite Monday, Tuesday and Wednesday in Atlantic Station. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits 401(k) Plan with Employer Match Medical, Dental and Vision insurance Flexible PTO and Paid Holidays Flexible and Hybrid Work Arrangements Leadership & Development Programs and Tuition Reimbursement Volunteer and Community Involvement Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also: Email your resume in Word to: yanique.rhule@jobalert.creativecircle.com •Please do NOT change the email subject line in any way. You must keep the

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YR1-1849793

— in the email subject line for your application to be considered.•Yanique Rhule – Recruiter For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for

STEM/OPT

programs. Additionally, you must be physically located in and perform the work for our client in the United States. This job was first posted by Creative Circle on 04/21/2025 and applications will be accepted on an ongoing basis until the position is filled or closed. Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you’ll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle. Copyright 1999 – 2025. CreativeCircle, Inc. All rights reserved. PDN-9ebbad3f-2c0e-47f2-aa34-71f19531e507