Marketing Specialist: Ecommerce and Web Position Available In Gwinnett, Georgia

Marketing Specialist:

Ecommerce and Web

Fox Factory Details Posted:

28-May-25

Location:

Duluth, Georgia Type:

Full Time Categories:

Marketing & Promotion Preferred Education:

4

Year Degree Internal Number:

JR109786

Position Summary:

We’re seeking a detail-oriented, data-driven

Marketing Specialist:

Ecommerce & Web to manage and enhance the online presence of our portfolio websites. This role blends creativity with analytical skills and technical know-how, contributing directly to the growth of online sales and the overall customer experience.

Position Responsibilities:

Manage and optimize multiple e-commerce websites (primarily Shopify-based)
Implement web design changes and conduct site optimization for improved user experience and conversion
Leverage web analytics tools to measure site performance, track KPIs, and identify optimization opportunities.
Perform regular analytics reporting across 6+ websites to identify trends and opportunities
Support cross-sell and upsell initiatives that increase average order value and customer engagement.
Assist in executing digital marketing campaigns, promotions, and content strategies to drive online sales
Work closely with IT, product, and sales teams to ensure seamless integration and alignment of ecommerce initiatives.
Monitor feedback and reviews to identify areas for improvement in product presentation or user experience.
Conduct competitor and market research to stay ahead of trends and identify new opportunities.
Provide regular performance reports with actionable insights for continuous improvement.

Specific Knowledge, Skills or Abilities Required:

Proven experience managing Shopify stores (minimum 2 years)
Understanding of e-commerce best practices and conversion optimization
Proficiency with web analytics tools (Google Analytics, etc.)
Experience creating and presenting performance reports
Basic coding knowledge preferred (HTML, CSS, JavaScript)
Comfortable working cross-functionally in a fast-paced environment
Detail-oriented with strong organizational and project management skills

Position Qualifications:

Education:

 Bachelor’s Degree in Marketing or related area, or equivalent experience

Experience:

 3+ years of marketing experience

Work Environment and Physical Requirements:

Office Environment Ability to sit for long periods of time Vision abilities required to validate and enter data on computer May occasionally lift and/or move up to 10 lbs. Create a Job Match for Similar Jobs
About Fox Factory
What We DoFOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers (“OEMs”), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq. Why you should join usNot only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers! Connections working at Fox Factory
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