Lead, E-Commerce Campaign Position Available In Wake, North Carolina

Lead, E-Commerce Campaign Royal Caribbean Group – 4.2

Raleigh, NC Job Details Full-time Estimated:

$55.9K – $76.1K a year 1 hour ago Qualifications Cloud infrastructure Marketing Content management systems Merchandising PaaS Mid-level E-commerce 3 years Customer segmentation IT infrastructure Analysis skills Bachelor’s degree Digital marketing IT A/B testing Middleware Communication skills IaaS Full Job Description Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group We are proud to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations and the best people Together we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests The Royal Caribbean Group’s Global E-Commerce Team has an exciting career opportunity for a full time Lead E-Commerce Campaign reporting to the Manager E-Commerce Marketing This role will work in-person in

Miami Florida Position Summary:

The Lead E-Commerce Campaign is a hands-on tactical-oriented role focused on executing and optimizing our promotional website and personalization initiatives to enhance the customer experience and drive sales This role operates closely with cross-functional teams to implement strategies monitor performance and continuously improve site engagement through data-driven actionable tactics The ideal candidate is detail-oriented proactive and possesses a foundational understanding of eCommerce merchandising and digital marketing best practices Inform and maintain the promotional calendar in collaboration with revenue management sales legal and marketing teams Assist in briefing creative teams and ensuring timely campaign launches for the eCommerce consumer facing website Ensuring alignment with all marketing channels (email social paid media web) by consolidating briefing Support the creation and update of website content homepage banners product displays and merchandising placements Ensure content aligns with brand voice and campaign goals maintaining consistency across all channels Assist in identifying in-demand and in-distress products to allocate marketing efforts accordingly Support channel-specific marketing tactics to maximize product visibility and sales Participate in commercial task forces and special initiatives to ensure business needs are being met Utilize analytics tools to track campaign and site performance Generate reports and provide actionable insights to optimize merchandising tactics and improve ROI Support the implementation of personalized content and product recommendations through the Customer Data Platform (CDP) Help segment audiences and tailor messaging to improve engagement Coordinate and execute A/B tests on homepage layouts product displays and promotional messaging Collaborate with QA teams to ensure thorough testing and accurate deployment of updates Assist in usability testing and analyze user behavior to identify navigation or interface improvements Support initiatives to ensure website responsiveness and ease of use across devices Maintain clear and consistent communication with creative content marketing and technical teams to ensure alignment on campaigns and website updates Help create targeted promotions and content aimed at specific customer segments leveraging our personalization platforms to boost conversion This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position Employees will be required to perform other job-related duties assigned by their supervisor or management

Essential Duties and Responsibilities:

Bachelor’s degree in Marketing Business or a related field; at least 3-5 years of hands-on experience in eCommerce merchandising digital marketing or related areas Strong analytical skills with the ability to interpret data and inform tactical decisions Familiarity with digital marketing channels A/B testing personalization tools and customer segmentation Basic experience with website content management systems and analytics platforms (eg Google Analytics Adobe or similar) Excellent communication and teamwork skills with a collaborative mindset Detail-oriented with the ability to prioritize and manage multiple ongoing campaigns in a fast-paced environment

Qualifications Knowledge and Skills:

15+ years of experience with IT infrastructure architecture data centers middleware database and cloud IaaS/PaaS/SaaS services in a large enterprise Demonstrates extensive broad knowledge and capabilities among a variety of technical concepts and functional areas Demonstrates leadership facilitation coaching mentoring and interpersonal/group communication Effectively works with all levels of Information Technology and corporate organizations Considered subject matter expertise across multiple technology disciplines
Able to lead and collaborate with people at all levels of responsibility to formulate communicate and implement enterprise technical strategies Capable of making and selling independent decisions and recommendations Demonstrates ability to coordinate creativity analysis and problem solving of many individuals which leads to consensus on solutions Considered a consultant on methodologies tools best practices and processes across multiple technology areas We know there’s a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We’ll hope to see you onboard soon! It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment #LI-MP1

Nearest Major Market:

Raleigh