eCommerce Customer Acquisition & Retention Manager Position Available In Rockingham, New Hampshire

Position Description eCommerce Customer Acquisition & Retention Manager
Location

• Corporate HQ (Salem, NH)
  Function
  e-Commerce eCommerce Customer Acquisition & Retention Manager The E-Commerce Customer Acquisition & Retention Manager is responsible for developing and executing the strategy behind all email, SMS, and lifecycle marketing programs, with a strong focus on personalization, segmentation, and long-term customer value.

You’ll oversee the end-to-end customer journey—from lead capture and onboarding to repeat purchase, loyalty, and win back—and collaborate cross-functionally to ensure messaging is aligned with product, site, and brand priorities. As our eCommerce Customer Acquisition & Retention Manager, your responsibilities will include:

• Own the holistic strategy and execution across email and SMS marketing channels
• Develop and execute digital strategies to acquire new customers through paid media, SEO, affiliates, and partnerships
• Analyze acquisition channel performance to optimize spending and ROI
• Work closely with creative and ecommerce teams to ensure messages align with product availability, promotions, and brand storytelling
• Develop the campaign and automation calendar in alignment with product launches, promotions, and brand storytelling
• Manage and continuously optimize lifecycle flows (welcome, cart/browse abandonment, post-purchase, win back, etc.)
• Ensure content is on-brand, personalized, and tailored to customer lifecycle stages and behaviors
• Optimize lead capture strategies (email popups, SMS signups, referral campaigns)
• Oversee development and testing of welcome flows to improve conversion and onboarding
• Lead segmentation and target efforts to deliver highly relevant content to distinct customer cohorts
• Drive repeat purchase, reduce churn, and grow LTV through thoughtful retention strategies
• Identify opportunities for deeper engagement via loyalty campaigns and feedback requests
• Track and report on KPIs including open rate, click-through rate, conversion rate, unsubscribe rate, and revenue per message
• Regularly analyze performance to identify trends and areas for improvement. Report on findings regarding leadership.
• Run A/B tests across subject lines, creative, cadence, and segmentation to maximize performance
• Align with CX to ensure consistent messaging and seamless post-purchase experience
• Partner with Digital Marketing Manager to ensure owned channel messaging complements broader campaign efforts
• Own platform performance and vendor relationships (Attentive & Ometria)
• Mentor and develop the Customer Acquisition and Retention Specialist. If you have…
• Bachelor’s degree in marketing, Business, Communications, or related field
• 5+ years of experience in e-commerce, CRM, or digital marketing with a focus on customer acquisition and retention
• Proven success in building loyalty programs and CRM strategies
• Strong understanding of customer segmentation, lifecycle marketing, and personalization
• Experience with tools such as Salesforce Marketing Cloud, Klaviyo, Braze, or similar
• Analytical mindset with proficiency in Excel, Google Analytics, or BI platforms (e.g., Power BI, Looker)
• Excellent communication and cross-functional collaboration skills
• Ability to organize and prioritize workload to meet deadlines.
• Ability to read, write and speak English at a proficient level.

…we want to hear from you! Imagining yourself at ECCO? Review this position and other US jobs at www.eccousacareers.com For international opportunities, please click here to access our global career site

CREATE THE FOOTPRINTS OF TOMORROW

At ECCO, you become part of a meaningful, developing and multicultural workplace. You join a global family of more than 25,000 people who are proud to create the footprints of tomorrow. Headquartered in Denmark, we are a family-owned company that offers international opportunities. Our offices and facilities have an informal culture and relaxed dress code – our shoe code is slightly stricter. Join us and we guarantee lifelong learning – the speed of progress is up to you. So, if you’re curious, passionate and ready to make an impact, you’ll fit right in.