User Acquisition Manager Position Available In Bucks, Pennsylvania

User Acquisition Manager

Job Tracking ID:

 512991-899077

Job Location:

 Bensalem, PA

Job Level:

 Any

Level of Education:

 Any

Job Type:

 Full-Time/Regular

Date Updated:

 06/12/2025

Years of Experience:

 Any

Starting Date:

 ASAP

Salary:

 No

Location Status:

 In-person Job Description PARX is seeking a data-driven and results-oriented Manager of User Acquisition to support performance marketing campaigns across paid channels. This role is responsible for managing day-to-day campaign management and driving measurable growth across digital platforms such as paid search, paid social, programmatic, and display. The role will report to the Senior Manager of User Acquisition and support Senior Manager in managing a substantial annual marketing budget across various channel of existing and new media partners and sponsorships. This position requires strong understanding of paid marketing channels, analytics, and continuous communication with external partners to ensure cost optimization and efficiencies of marketing campaigns. You will work closely and cross-functionally with our internal analytics, product, project, CRM, and other internal teams to ensure organizational and strategic alignment. Support the full lifecycle of digital UA campaigns — from planning and launch to reporting and optimization.
Execute A/B tests to improve CVR, LTV, ROAS, and CPA performance
Collaborate with analytics to build dashboards, track KPIs, and surface insights
Partner with creative and product teams to develop compelling ad assets and landing pages
Ensure all campaigns comply with iGaming advertising regulations and state-by-state guidelines
Identify new channel opportunities and scaling strategies based on market and audience insights
Performs all other duties as assigned We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Experience and Skills
2-3 years in digital user acquisition or performance marketing (iGaming or mobile apps preferred)
iCasino and sports betting experience is a plus.
Hands-on experience with Google Ads, Meta Ads Manager, DV360, or similar platforms
Proficient in campaign data analysis, Excel/Sheets, and attribution platforms (Appsflyer, GA4, etc.)
Strong understanding of iGaming industry dynamics and regulatory considerations.
Comfortable working in a fast-paced, highly regulated environment.
Highly analytical, collaborative, and results-oriented.
Required to be in the Bensalem office a minimum of 3 days per week if approved for hybrid work.
Job Benefits Company Benefits include (please note that some are reserved for Full Time Team Members only): Medical/Dental/Vision after 90 days of continuous full time service Paid Time off (Vacation, Sick, Holidays) 401K with partial company match (after 6 months of employment – both FT and PT) Short and Long Term Disability (after a qualifying period) Employee Dining Room Free Uniforms and Parking Bright Funds Charitable Match program Team Member Assistance Fund Tuition Reimbursement Appreciation and Celebration Events Fun Company Swag This is not a comprehensive list of benefits offered.