Director of eCommerce Position Available In Montgomery, Pennsylvania

Job Description:

As the Director of eCommerce for Cardio Partners, you will playa critical role in driving online revenue and ensuring theeCommerce portfolio is a key contributor to the company’s growth.

Cardio Partners, a division of Sarnova, is a national leader inemergency prevention and an ardent advocate in the fight againstSudden Cardiac Arrest (SCA). Cardio Partners offers completecardiac solutions to our customers including equipment,consultation, end-to-end training, and program management. As anauthorized master distributer of all FDA-approved defibrillatordevices, the company provides customers the best-in-class value fornew and recertified equipment. Customers’ emergency preparednessneeds are met via Cardio Partners’ nationwide CPR training coursesand state-of-the-art program management services. 100% remoteopportunity for Non-Central Ohio based candidates

Summary:

TheDirector of eCommerce is responsible for overseeing the strategicand operational management of the company’s eCommerce siteportfolio, ensuring optimal performance, user experience, andrevenue growth. This role focuses on site management, conversionrate optimization (CRO), CRM/retention marketing, ESP (emailservice provider) management, and driving technologicaladvancements to enhance the eCommerce platform. Collaborating withcross-functional teams, the Director will execute data-drivenstrategies to optimize conversions, improve user engagement,maximize customer lifetime value, and maintain a best-in-classdigital experience.

Organizational Impact:

As the Director ofeCommerce, you will play a critical role in driving online revenueand ensuring the eCommerce portfolio is a key contributor to thecompany’s growth. Your leadership in site management, conversionoptimization, and technology development will elevate the customerexperience, increase sales, and strengthen the company’scompetitive edge in the digital marketplace.

Essential Duties andResponsibilities:

• Oversee the management and performance of theeCommerce website portfolio, ensuring seamless functionality,uptime, and user experience
• Lead site testing and conversion rateoptimization (CRO) strategies to maximize engagement and onlinesales
• Manage and optimize ESP platforms (e.g., Klaviyo, HubSpot)to ensure effective email marketing campaigns that driveconversions and retention
• Collaborate with internal teams andexternal developers to execute website enhancements, integrations,and new feature rollouts
• Develop and implement data-drivenstrategies for improving site performance, user journeys, andconversion metrics
• Conduct regular audits of site content,architecture, and functionality to identify areas for improvementand maintain brand standards
• Monitor and analyze key eCommerceKPIs, providing actionable insights to stakeholders and refiningstrategies as needed
• Oversee A/B testing efforts for siteelements, including landing pages, navigation, and calls-to-action,to drive continuous improvement
• Stay informed on emergingeCommerce technologies and trends to recommend and implementinnovative solutions
• Work closely with marketing, sales,creative, technology, and product teams to align eCommerceinitiatives with broader business goals
• Ensure compliance withdata privacy standards and maintain the security of the eCommerceplatform
• Assign tasks, manage workloads and provide cleardirection to team members
• Foster a positive work environment andresolve conflicts
• Set performance goals, conduct reviews andprovide constructive feedback
• Mentor and train employees toenhance their skills and career growth
• Collaborate with therecruitment team to identify, interview, and select top talent
• Implement processes to improve productivity and compliance withregulations
• Manage resources efficiently, ensuring qualitystandards are met

Skills/Experience Required:

• Bachelor’s degreein Business, Marketing, Communications, or a related field
• 10years of experience in e-commerce or digital marketing, preferablyin the healthcare industry
• Minimum 3 years of managerialexperience; ability to motivate and manage communicationeffectively within a team
• Proven track record of driving growththrough innovative e-commerce strategies
• Strong knowledge ofwebsite management tools, digital analytics, and marketingautomation systems
• Experience with e-commerce platforms andintegrations, such as CMS and ERP systems
• Familiarity with webtechnologies, including: HTML, CSS, CDNs, firewalls.
• Exceptionalanalytical skills to interpret data and translate findings intoactionable strategies
• Excellent strategic acumen to identifybusiness challenges/opportunities, and define strategies to addressthose business goals
• Excellent leadership and collaborationskills to work effectively with cross-functional teams
• Strongorganizational and project management abilities, with attention todetail and deadlines
• Ability to work in a fast-paced environmentwhile managing multiple priorities Sarnova is an Equal OpportunityEmployer.

We offer a competitive salary, commensurate withexperience, along with a comprehensive benefits package, including401(k) Plan. EEO/M/F/Veterans/Disabled. Our mission is to be thebest partner for those who save and improve patients’ lives.

Excellence in delivering upon our mission is dependent upon havinga diverse team that is empowered to bring their full, authenticself to work each day. We strive to create a workplace thatreflects the communities we serve, and we are passionate aboutcreating an inclusive workplace that promotes and valuesdiversity.