Director, Digital Strategy Position Available In Essex, New Jersey

Director, Digital Strategy WebMD United States, Jersey, ark Jun 25, 2025 Description Position at WebMD WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Job Summary:

As a Director, Digital Strategy, you will be an integral part of our team by leading analysts who are responsible for running and optimizing paid search, paid social and programmatic campaigns. In this role, you will provide team leadership as well as participate in strategic discussions with the team to achieve online marketing success for our clients

Responsibilities:

Lead a team of Digital Marketers & Analysts across the Marketing Services organization to deliver client work and always-on campaigns
Work closely with team members to meet client goals
Analyze campaign metrics/data and provide insights and suggestions for campaign performance improvement
Partner with account leaders across Omnichannel Services to refine the current strategy to deliver always-on data driven campaigns and how best to maximize the ROI for our customers
Establish and refine best practices and frameworks for Digital Marketing and Advertising that leverages Healthgrades’ data and science to deliver immersive experiences that drive a behavioral change and can be assessed against ROI and KPI goals including patient acquisition and retention

Requirements:

6+ years of business experience with a strong track record of success in Digital Marketing, Analytics, Marketing Operations and/or Conversion Marketing
Bachelor’s degree or equivalent experience in a related field
Excellent time management skills and the ability to meet deadlines
Experience with advanced analytics reporting and managing large data sets
Proficient in Google Ads, Facebook Ads, Google Analytics and Google Data Studio
Technical expert level knowledge of strategy, planning and buying within the programmatic ecosystem: SSPs, DSPs, Ad Exchanges, Ad Networks and Trading Desks
Strong interpersonal and communication skills

Compensation Considerations:

Agency leadership
Consulting/Account leadership
Data Science or Software Development
CRM integration and reporting