CRM Administrator Position Available In Houston, Alabama

CRM Administrator

Salary
See Position Description
Location Dothan, AL
Job Type
Full-Time
Job Number
2024-2025:39
College/Division
WCC-102050-Dean of Student Affairs
Opening Date
05/05/2025
Closing Date
5/28/2025 2:00 PM Central
Campus Location
Wallace Community College
Position Summary
The CRM Administrator is responsible for the overall administration, maintenance, and any future implementation of the College’s Customer Relationship Management (CRM) system. This role plays a key part in strategic enrollment management by developing and optimizingmunication campaigns, analyzing enrollment trends, and supporting institutional retention initiatives. The CRM Administrator collaborates across departments to enhance recruitment, engagement, and student success efforts through data-driven decision-making. The employee performs other various duties as required.

POSTING DATE

MAY 2, 2025

SALARY:

Appropriate placement on Salary Schedule C3 (range: $50,306

• $97,216).

ANTICIPATED START DATE

JUNE 15, 2025
The position will be based initially at the Wallace Campus in Dothan.
More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process.
Essential Duties and Responsibilities

ESSENTIAL FUNCTIONS

The following list was developed through a job analysis; however, it is not exhaustive, and other duties may be required and assigned. The ADA covers a person with a disability, and he or she must be able to perform the essential functions of the job unaided or with reasonable amodation.

ESSENTIAL FUNCTION

CRM Administration & Maintenance. Manages the day-to-day operation, use, and configuration of the Colleges CRM systems.
Serve as the primary administrator for CRM platforms, ensuring seamless functionality.
Manage and optimize CRM-related workflows, system configurations, and data validation processes.
Maintain the online application, ensuing proper functionality and make changes when necessary.
Create and maintain events within the CRM, including all associatedmunications and reports.
Build, test, and maintain forms, surveys, portals, and system updates. Perform database maintenance, including importing and exporting data, using data mining techniques, and ensuring data quality and integrity. Keep abreast of new CRM features and functionality and provide rmendations for process improvements.
Manage user licenses, roles, profiles, and permissions in the CRM.

ESSENTIAL FUNCTION

Enrollment & Communication Strategy. Works collaboratively across departments including admissions, financial aid, advising, marketing, recruiting, institutional research, and instructional and workforce programs on consistent, customized enrollment messages throughout the enrollment funnel.
Assists in developing and managing studentmunication campaigns (email, SMS, and portal updates).
Assist in the development of effective strategies for student-levelmunication.
Ensure consistency inmunication across all departments utilizing the CRM.
Work with Marketing and Public Relations to align CRM strategies with branding and outreach efforts.
Perform quarterly reviews ofmunications to ensure accuracy and appropriateness. Remain up to date on best practice strategies for studentmunication and outreach. Collaborate with offices across campus to create and deliver relevantmunication to prospective and current students on a regular and revolving basis.
Work closely with the Director of Admissions and the Recruiting team to identify business needs and develop CRM solutions that support overall enrollment goals.

ESSENTIAL FUNCTION

Data Analysis & Performance Tracking. Tracks and analyzes enrollment data at the College over time by program, by location, and by key demographics. Track and analyze enrollment data by program, demographics, and location.
Monitor and analyze performance of studentmunication campaigns within the CRM.
Generate reports to measure progress toward recruitment and retention goals.
Use analytics to identify growth opportunities and inform decision-making.
Assist in accessing and analyzing system performance and identify areas for improvement or innovation and opportunities to leverage the use of the CRM further to meet institutional goals.
Build and implement customized data reports and dashboards.
Collect, process, and report on customer data from the CRM system and other sources.

ESSENTIAL FUNCTION

Training & User Support. Train new and existing users on CRM software, campaigns, and new or enhance release processes. Train faculty, staff, and administrators on CRM best practices.
Provide ongoing support and troubleshoot issues for end-users.
Maintain a collection of resources related to the Colleges’ availablemunication tools, and guide faculty and staff in the use of these resources.
Troubleshoot and provide support to prospective students with excellent customer service.

ESSENTIAL FUNCTION

Compliance & Security. Ensures thatpliance functions are accurate, timely, and meet all State and regulatory requirements. Ensure CRM data privacy and security standards align with institutional policies.
Maintain database integrity through regular audits and data cleansing processes.
Uphold strict confidentiality and demonstrate sound judgment and discretion in internal/externalmunications and interactions dealing with sensitive information, including personnel matters, financial data, personally identifiable information (PII), and other proprietary information, only showing the relevant data to users based on their role in theanization.

ESSENTIAL FUNCTION

College Expectations. Dependability, attendance, punctuality, and amitment to do the job right are essential at all times.
s to work on time, at appropriate workstation or department during all departmental/position scheduled work days and during all departmental/position scheduled work hours. Understands that failure to report for work and/or reporting late without prior approval are unacceptable practices and will result in disciplinary action.
Performs a productive full day’s work.
Ensures that service to students and the general public is top priority.
Demonstrates a considerate, friendly, respectful and constructive attitude toward fellow employees and students.
Ads to all College and System policies and procedures.
Performs other duties as required.
Qualifications
Bachelor’s degree Public Relations, Marketing, Business, or closely related field from an accredited institution is required. Three years of full-time experience in a post-secondary administrative experience in admissions, recruitment, student affairs, or strategic enrollment management is required.
Two years of experience with a Customer Resources Management software is required. Ability to work non-standard hours and extended hours as necessary is required. Excellent customer service,munication, collaboration, and problem-solving abilities is required. Proficiency in Salesforce, TargetX, Banner, or similar platforms is preferred.
Background in enrollment forecasting and student retention strategies is preferred.
Ability to analyzeplex data and develop strategic rmendations is preferred.

ADVISORY COMMITTEE

The President will appoint an Advisory and Interview Committee to include representatives of the College faculty and staff. Thismittee will employ appropriate procedures, including the review of application packets, interviews, and demonstration ofpetency, to determine which applicants are to be rmended to the President for further consideration. From all the applications received, an advisorymittee will select the applicants to be interviewed. Applicants must travel at their own expense for interviews that are conducted in person.
Application Procedures/Additional Information
Applicants must meet the minimum qualifications as indicated on this vacancy notice and must submit apleted application packet in order to be considered for this position. Aplete application packet must be received no later than 2:00 pm, Wednesday, May 28, 2025. Applicants who fail to submit all required information will be disqualified. Only applications received during the period of this announcement will be considered.

Aplete application packet consists of:

Completed Wallace Community College employment application
Current resume
Cover letter describing specifically how your experience and qualifications meet the required qualifications.
Employment verification letter(s) verifying a minimum of experience with a Customer Resources Management software AND three years of full-time experience in a post-secondary administrative experience in admissions, recruitment, student affairs, or strategic enrollment management setting. Letter(s) must include employment dates and job title and be on official letterhead with an authorized personnel signature. If an employment verification cannot be obtained, i.e. business is no longer in operation, an applicant may submit copies of appointment letters or contracts or pay stubs or W-2 forms to verify the minimum required two years of experience with a CRM software and three years post-secondary experience within the specific departments.
Appropriate transcript identifying the applicant, institution, date degree conferred, and verifying the applicant has received the minimum of a bachelor’s degree within the specific discipline. Transcripts may be unofficial for the application process but they must identify the applicant, institution, degree earned and the date the degree was conferred. (A copy of the diploma will not suffice).

NOTE:

If employed, official transcripts will be required at that time.

APPLICATIONS MUST BE FILED ONLINE AT

wallace.edu/employment

IF AT ANY POINT YOU HAVE PROBLEMS COMPLETING YOUR APPLICATION, CONTACT THE HUMAN RESOURCES DEPARTMENT AT WALLACE COLLEGE

(334-556-2519)

PLEASE NOTE

ALL

APPLICATION MATERIALS MUST BE

SCANNED.It is rmended that you have digital (such as) copies of your cover letter, resume, employment verification documents (if applicable), ALL required transcripts, and any other document identified in the vacancy announcement ready when you begin the on-line application process. You will be given the opportunity to upload these during the process. If you need assistance scanning documents, please contact:
Human Resources
Monday

• Thursday 7:30 am
• 4:30 pm
  Friday 7:30 am
• 2:00 pm
  334-556-2519
  WE

DO NOT ACCEPT FAXED OR E-MAILED

application materials.
When you finish the steps to , you will receive an on-screen notice that you have successfully applied. HOWEVER, this notice does not mean your application materials areplete in accordance with the vacancy announcement. It is the responsibility of the applicant to ensure they have submitted all necessary application materials in accordance with the vacancy announcement. All correspondence with applicants regarding the College’s search process will be sent via e-mail.
If you need technical assistance after reviewing the instructions, please contact:

NEOGOV Customer Service:

Monday-Friday 8:00 am

• 5:00 pm PST (855) 524-5627 In accordance with Alabama Community College System policy and guidelines, the applicant chosen for employment will be required to sign a consent form for a criminal background check.

Employment will be contingent upon receipt of a clearance notification from a criminal background check. Wallace Community College is an active participant in the Employment Eligibility Verification Program (E-verify). E-verify electronically confirms an employee’s eligibility to work in the United States as required by the Department of Homeland Security.
If you have a disability and require amodations, please notify us at (334) 556-2519.
Wallace Community College is an Equal Opportunity Employer. It is the official policy of the Alabama Community College System, including postsecondary institutions under the control of the Board of Trustees, that no person in Alabama shall, on the grounds of race, color, disability, sex, religion, creed, national origin, age, or other classification protected by Federal or State law, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment. Wallace Community College will make reasonable amodations for qualified disabled applicants or employees.
The College reserves the right to withdraw this job announcement at any time prior to the awarding. Employer
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