Senior CDP/CRM Marketing Specialist Position Available In Hillsborough, Florida

Senior CDP/CRM Marketing Specialist

Job Category:

Marketing

Requisition Number:

SENIO001309

ing Details
ed: April 9, 2025
Full-Time
On-site
Locations
Showing 1 location
Tampa, FL 33605, USA
Job Details
Description
Build You Career with Ashley
Are you passionate about creating extraordinary customer experiences through data-driven marketing? Join one of the world’s largest furniture manufacturers and retailers as we revolutionize how we connect with our customers!

Senior CDP/CRM Marketing Specialist:

On-Site, Tampa FL
What Will You Do?
As our Senior CDP/CRM Marketing Specialist, you’ll be at the forefront of Ashley’s digital marketing initiatives, orchestrating personalized customer experiences across email, SMS, mobile app, and push notifications. This role is perfect for a marketing technologist who loves solving complex challenges and driving measurable results. Ability to adapt to a fast paced, evolving retail environment with a positive attitude.

Lead Marketing Automation Initiatives:

Architect and optimize customer journeys across multiple channels using advanced marketing automation platforms

Drive Innovation:

Design and implement sophisticated audience segmentation strategies that power personalized customer experiences

Technical Leadership:

Create and maintain custom templates using HTML, CSS, and Liquid Scripting

Analytics & Optimization:

Leverage Google Analytics and Looker to derive insights and optimize campaign performance

Project Management:

Own the marketing technology project backlog and coordinate cross-functional initiatives

Team Leadership:

Mentor and guide an offshore team member while collaborating with our 30-person marketing department
What Do You Need?
3+ years of experience in marketing technology/automation
Strong expertise in CRM tools, customer data platforms, and complex audience segmentation
Proficiency in HTML, CSS, Liquid Scripting, Google Analytics, and Looker
Experience with the platform Zeta Global, preferred not required
Bachelor’s degree or equivalent work experience
Retail experience preferred, but not required
Excellent problem-solving skills and ability to thrive in a fast-paced environment
Experience managing cross-functional projects and stakeholder relationships
Why Ashley?

Impact:

Your work will directly influence millions of customer interactions and drive revenue for a global leader

Innovation:

Be part of a digital transformation journey at a company that combines century-old tradition with cutting-edge technology

Growth:

Work with modern marketing tech stack and develop your skills across multiple channels and platforms

Location:

Join our vibrant team in the heart of historic Ybor City, Tampa

Culture:

Experience our collaborative, family-oriented culture that values innovation and personal growth
The Team
You’ll report to our Marketing Director and work alongside passionate marketing professionals who are reshaping the future of retail marketing. Our Ybor City office offers a dynamic, collaborative environment where creativity meets technology
Benefits We Offer
Health, Dental, Vision, Employee Assistance Program
Paid Vacation, Holidays, and Your Birthday off
Generous Employee Discount on home furnishings
Professional Development Opportunities
Ashley Wellness Centers (location specific) and Medical Tourism
Telehealth
401(k) and Profit Sharing
Life Insurance
Our Core Values
Honesty & Integrity
Passion, Drive, Discipline
Continuous Improvement/Operational Excellence
Dirty Fingernail
Growth Focused
To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page:
Corporate Social Responsibility
https://www.ashleyfurniture.com/about-us/corporate-social-responsibility/report/
We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.

Search Firm Representatives Please Read Carefully:

Ashley Furniture Industries, LLC, is not accepting unsolicited assistance from search firms for this employment opportunity unless an agreement is in place. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Ashley Furniture via email, the Internet or in any form and/or method without a valid search agreement in place for this position will be deemed the sole property of Ashley Furniture. No fee will be paid in the event the candidate is hired by Ashley Furniture as a result of the referral or through other means.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.