Brand Insights Analyst Position Available In Manatee, Florida

Brand Insights Analyst 3.4 3.4 out of 5 stars 8725 Pendery Place, Bradenton, FL 34201

Overview:

The Brand Insights Analyst plays a pivotal role in driving data-driven decision-making and strategic initiatives. This position focuses on gathering and analyzing brand insights to understand customer behavior, preferences, and market trends. The Brand Insights Analyst collaborates closely with cross-functional teams to provide thought-partnership and actionable recommendations, enhancing marketing strategies, improving customer experiences, and driving business growth.

Responsibilities:

The essential functions in this job description are not all-inclusive of this position’s duties and responsibilities. Reliable and dependable attendance is required. Conduct extensive research to gather and analyze customer insights and market trends within the restaurant industry Leverage primary and secondary research to constantly learn and uncover customer preferences and behaviors Monitor industry trends, emerging technologies, and competitive landscape to stay competitive on market dynamics and opportunities for growth Utilize a variety of research methodologies to collect data and uncover consumer preferences and behaviors Analyze large datasets using statistical techniques and data visualization tools to extract actionable insights and inform business decisions Develop and execute research projects, ensuring accuracy and integrity of data throughout the entire process Interpret research findings and present clear, concise reports and presentations effectively communicating findings to key stakeholders Provide strategic and data-driven recommendations to guide marketing campaigns, product development initiatives, and overall business strategies Work closely with cross-functional teams to integrate customer insights into various initiatives, including menu development, brand positioning, and customer experience enhancements

Qualifications:

Bachelor’s degree in marketing, business, statistics, or a related field 1-3 years of experience in consumer insights, market research, or a similar analytical role, preferably within the restaurant or foodservice industry Strong analytical skills with proficiency in statistical analysis software and data visualization tools (e.g., Tableau, Power BI) Excellent data interpretation and storytelling abilities, with the capability to present complex findings in a clear and impactful manner Solid understanding of consumer behavior, market trends, and competitive landscape within the restaurant industry Proficient in Excel, PowerPoint, Surveying Software (e.g., Qualtrics, SurveyMonkey) Experience with Crunch.

Io is a plus

Who We Are:

First Watch is the leading Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu rotates five times a year and includes elevated executions of classic favorites alongside specialties such as its Quinoa Power Bowl, Lemon Ricotta Pancakes, Chickichanga, Morning Meditation fresh juice and signature Million Dollar Bacon. After first appearing on the list in 2022 and 2023, First Watch was named 2024’s #1 Most Loved Workplace® in America by Newsweek and the Best Practice Institute. In 2023, First Watch was named the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation’s Restaurant News for its seasonal Braised Short Rib Omelet. First Watch operates more than 580 First Watch restaurants in 31 states. For more information, visit www.firstwatch.com. First Watch is an equal opportunity employer. In compliance with the Americans with Disabilities Act, First Watch will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.