Marketing Research Analyst – Spectrum Reach Position Available In Orange, Florida

Marketing Research Analyst – Spectrum Reach
Maitland, Florida Posted 04/15/2025 Business unit: Spectrum Reach Areas of interest:

Marketing, Media, Research/Analysis Requisition Number:

2025-52139-2
MRS360
OF

THIS JOB DESCRIPTION

Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (

NASDAQ:

CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.

JOB SUMMARY

Works with Sales Team and Crossfunctional Teams in developing and executing integrated, client-focused marketing and advertising solutions. Ensures business needs and client objectives are being addressed both for designated teams as well as Regional and Division initiatives, as needed. Committed to staying ahead of advertising trends, including advanced advertising, as well as other emerging technologies within the increasingly competitive and fragmented media landscape.

MAJOR DUTIES AND RESPONSIBILITIES

Customized Client Strategies and Solutions
Support information gathering and analysis of clients, market conditions, competitive market analysis, and multiscreen opportunities.
Localize marketing materials with market-specific research information and insights.
Develop customized insights for all Key and Target accounts in partnership with the Sales organization.
Provide localized materials using quantitative and qualitative resources.
Participate/facilitate cross-functional brainstorm sessions.
Local Market Level Research
Aggregation of syndicated research data to support individual client needs.
Arm sales with audience measurement insights to drive rates and inform sales of opportunities via use of Nielsen, Comscore and proprietary Set Top Box data.
Proactively seek high profile programming to identify opportunities and collaborate with Pricing & Planning and Sales Management to support competitive pricing and maximize revenues.
Provide competitive media spend information via Kantar, Media Monitors, etc.

Develop proficiency in using set-top box data to help inform Client schedule recommendations.
Effectively use Polk data to provide Clients with automotive market intelligence.
Develop a story with data that is complete and relevant and clearly convey the story to sales teams or clients.
Utilize mapping software to build market coverage maps and help identify areas of opportunities for our clients
Multiscreen Sales Support & Product Activation
Work with Advanced Advertising to provide a custom local market data addressing multi-screen solutions.
Understand Multiscreen and have the ability to pivot the conversation based on performance of platforms, programs nor networks and present the infomration with confidence to any audience

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge
Works on problems with moderate scope.

Works on assignments that are semi-routine in nature but require occasional deviation from accepted practice.
Works on assignments that require some judgment within prescribed guidelines.
Intermediate level proficiency in appropriate software applications or technology.

Knowledge of basic
Multiscreen terminology and media math formulas.
Marketing Research experience

EDUCATION & EXPERIENCE

Bachelor’s degree (B.A.) or equivalent combination of education and experience. Preferred Experience with

Software and Tools:

Comscore, SVE & TVE,Nielsen,NLTV,Strata,Scarborough,Kantar,IHS
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you’re joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most. .