Find & Apply For Marketing Analyst Jobs In Sarasota, Florida

Salary Information & Job Trends In this Region

Marketing Analysts in Sarasota, Florida play a critical role in shaping business strategies through data-driven insights. - Entry-level Marketing Analyst salaries range from $45,000 to $55,000 per year - Mid-career Marketing Analyst salaries range from $55,000 to $70,000 per year - Senior Marketing Analyst salaries range from $70,000 to $90,000 per year The role of the Marketing Analyst in Sarasota has its roots in the broader field of market research, which began to develop as a distinct profession in the early 20th century. Over time, the focus has shifted from simple data collection to deep analysis, helping businesses understand market dynamics and consumer behavior. In recent decades, the role of Marketing Analysts in Sarasota has evolved significantly with the advent of digital marketing and advanced analytics technologies. Analysts now leverage big data, predictive analytics, and sophisticated modeling tools to provide more precise and actionable insights. Current trends for Marketing Analysts in Sarasota include the increasing use of artificial intelligence and machine learning to automate data analysis processes, the importance of real-time data for timely decision-making, and a growing emphasis on data privacy and ethical considerations in data handling.