Market Research Analyst Position Available In DeKalb, Georgia

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Market Research Analyst
Atlanta, GA, USA
Other
Other
Market Research Analyst/Data Analyst
BMA is looking to fill the role of marketing research analyst. The individual will analyze workforce data and research findings for both quantitative and qualitative reporting, using a story-based reporting approach. Works with the company’s business areas to assess needs for market research trends and customer information. Structures projects to achieve specific goals. Broad thinker and strategic planner who can prepare and present presentations and research materials utilizing PowerPoint, Excel, Emerging tools.

• In collaboration with our project management, I/O psychologists and workforce analyst teams lead quantitative and qualitative projects that help to diagnose and understand business performance and trends
• Collaborate with peer data and workforce analytics analysts to collect, research, glean insights, and distill key findings from multiple secondary research sources for the purpose of writing well-organized custom research using primary and secondary research sources
• Conducts market research and customer assessments drawing strategic and tactical insights as they relate to the company or clients
• Understands and applies various statistical concepts, research data
• Manage and leverage secondary data sources, looking for ways to tie them together with stated and behavioral data
• Support business planning teams with statistically sound existing and emerging market assessments, providing the foundation for sales planning and goal targets
• Bring analytical expertise to key projects, including analysis and generation of key insights
• Provide guidance and support for ad hoc inquiries
• Gathers customer and/or third-party data from various sources for use in marketing research projects
• Gathers customer and/or third-party data from various sources for use in marketing research projects
• Performs analyses using statistical software to facilitate understanding and interpretation of data
• Updates databases to accurately and effectively convey information regarding the firm and its investment management strategies
  Qualifications for marketing research analyst
• Expertise with tools, capabilities, programs designed to facilitate management and analysis of data
• Working knowledge of basic statistics, quantitative/survey research procedures
• Proficient in Microsoft Excel with the ability to create and use pivot tables, design & build tables, and graphs
• Comfortable with numbers & numerical relationships and ability to present and explain data in a clear and concise manner
• Proficiency in Excel, and various quantitative research systems
• Experience using SQL, and Microsoft Reporting Services would be a plus
• Knowledge of Power Bi, Tableau or similar tools helpful
• 2+ years’ Expertise with tools, capabilities, programs designed to facilitate management and analysis of data, reporting
• Bachelor’s degree, ideally in market research, marketing, or psychology
• Pursuing MBA in Marketing, Quantitative Marketing, Behavioral Science, Market Research or a related field of study