Marketing Analyst Position Available In DeKalb, Georgia
Tallo's Job Summary: Robert Half is seeking a Full Time/Direct Hire Marketing Analyst in Atlanta, GA. This role involves analyzing marketing campaign performance, developing dashboards, conducting audience segmentation analysis, and collaborating with teams to optimize spend. The ideal candidate has 3-5 years of experience, advanced Excel skills, and familiarity with BI tools and analytics platforms.
Job Description
Description Robert Half is seeking a Full Time/Direct Hire Marketing Analyst with one of our clients on-site in Atlanta, GA. The Marketing Analyst supports data-informed decision-making by providing detailed analysis, insights, and reporting across marketing channels. This role is critical in measuring campaign performance, understanding customer behavior, and identifying growth opportunities. The ideal candidate is curious, detail-oriented, and comfortable working with large datasets.
Key Responsibilities:
+ Analyze marketing campaign performance across digital, email, social, and offline channels to assess effectiveness and ROI. + Develop dashboards and reports to visualize KPIs for internal stakeholders and leadership. + Provide audience segmentation analysis and customer journey mapping to support personalization and targeting. + Monitor marketing funnel metrics, conversion rates, and lead quality across the sales cycle. + Conduct A/B testing and multivariate testing analysis. + Collaborate with marketing, product, and analytics teams to identify growth opportunities and optimize spend. + Stay current with industry benchmarks and tools.
Requirements Qualifications:
+ 3-5 years of experience in marketing analytics or related data analysis roles. + Advanced Excel skills and proficiency with BI tools (Tableau, Power BI, Looker). + Familiarity with Google Analytics, SQL, and CRM/marketing automation platforms. + Strong critical thinking and problem-solving abilities. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – whenever you choose – even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .
