Content Reporting Analyst Position Available In Fulton, Georgia

Content Reporting Analyst

Atlanta, GA About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

Weather.com is looking for a competitive, self-motivated analyst who is passionate about identifying user trends and growth opportunities through data analysis. The ideal candidate will be able to translate raw metrics into actionable insights that inform newsroom strategy, drive leadership decisions, and optimize content engagement. Excellent communication skills and the ability to manipulate and interpret large datasets are essential. The impact you’ll make: Build reports and dashboards in analytics suites, including Amplitude. Understand how content is delivered on apps and websites by the content team and user flows to find areas for improvement. Proactively give credible, action-oriented analysis and recommendations.
Run analyses and tell stories with data to team leads, extracting key points and sharing complex learnings in an easy-to-understand way. Identify and communicate insights around video and article consumption to the content team to optimize performance and shape content creation. Uncover opportunities to create new content experiences on platforms. Identify different user segments within a single audience based on behavioral data. Help create A/B experiments to increase user engagement. GrowthBook knowledge is a plus. Identify abnormalities in user behavior via data that may indicate product issues.
Integrate governance practices to ensure data integrity and accuracy.
Participate in efforts to develop rules around data standardization and see them through to implementation.
Collaborate with engineer teams on product issues identified via data and work toward solutions. What you’ve accomplished: Interest in weather coverage.
Strong organizational skills, attention to detail, deadlines, and time management
Comfortable in a fast-paced, results-driven environment.
5+ years of data analysis for a consumer-facing product.
3+ years of experience analyzing user behavior and content engagement in a newsroom.

TWCo Benefits/Perks:

Flexible Time Off program
Hybrid work model
A variety of medical insurance options, including a $0 cost premium employee coverage
Benefits effective day 1 of employment include a competitive 401K match with no vesting requirement, national health, dental, and vision plans
Progressive family plan benefits
An opportunity to work for a global and industry-leading technology company
Impactful work in a collaborative environment