Sr Data Analyst, Enrollment & Marketing Position Available In Suffolk, Massachusetts
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Job Description
The Senior Data Analyst, Enrollment and Marketing Insights, providescomprehensive data analysis and reporting to support Graduate Enrollmentmarketing and enrollment strategies. This role analyzes marketingcampaign performance, website data, enrollment trends, and studentlifecycle data to provide actionable insights that optimize marketingefforts, drive enrollment growth, and inform strategic decision-making.
The Analyst collaborates closely with both the Admission, Operations, &Policy team and the Strategic Marketing & Communication team.
EssentialFunctions:
? Enrollment Data Analysis ? Analyze key enrollment metrics(application volume, yield rates, time-to-decision, etc.) to identifytrends, predict outcomes, and inform strategic enrollment planning. ?Analyze student data across the entire enrollment lifecycle(prospecting, application, decision, enrollment, and persistence) toidentify areas for improvement and optimize conversion rates. ? Partnerdirectly with school/college graduate admission and academic leaders, incollaboration the Enrollment Systems & Data Manager, to analyzeadmission and enrollment data and provide recommendations for addressingcomplex graduate admission questions. ? Collaborate with AI experts andthe Graduate Enrollment Operations team to support the development,implementation, and monitoring of AI models used in the graduateadmissions process, ensuring ethical and responsible use. ? MarketingData Analysis ? Leverage GA4 to analyze digital marketing campaignperformance, user behavior, and website effectiveness. ? Develop andrefine attribution models to understand the impact of marke
Specificapplication Instructions:
https://apptrkr.com/6276394
