Find & Apply For Marketing Analyst Jobs In Durham, North Carolina

Salary Information & Job Trends In this Region

Marketing Analysts in Durham, North Carolina play a crucial role in analyzing market trends, consumer behavior, and competitive landscapes to help businesses make informed decisions. - Entry-level Marketing Analyst salaries range from $40,000 to $55,000 per year - Mid-career Marketing Analyst salaries range from $55,000 to $75,000 per year - Senior-level Marketing Analyst salaries range from $75,000 to $100,000 per year The role of Marketing Analyst in Durham, North Carolina has a rich history rooted in the development of marketing strategies and data analysis to drive business growth and success. As the business landscape has evolved, so too has the role of the Marketing Analyst, adapting to technological advancements and changing consumer preferences. In recent years, the Marketing Analyst in Durham, North Carolina has seen an evolution towards more data-driven decision-making processes, with a focus on leveraging big data, artificial intelligence, and machine learning algorithms to gain deeper insights into consumer behavior and market trends. Additionally, there has been a shift towards more personalized marketing strategies and targeted campaigns to engage with consumers on a more individual level. Current trends in the field of Marketing Analyst in Durham, North Carolina include a greater emphasis on digital marketing channels, such as social media, email marketing, and search engine optimization. There is also a growing focus on marketing automation tools and platforms to streamline processes and improve efficiency in campaign management. Furthermore, the rise of influencer marketing and content marketing strategies are shaping the way Marketing Analysts approach brand promotion and customer engagement.