Associate Marketing Manager, Organic Search Position Available In Orange, Florida

Job Description Day to

Day:

Leads and supports the overarching strategy, execution, and performance tracking for Organic and Local Search marketing, while also driving the integration of SEO and SEM to align with broader brand marketing goals. Advocates for unified SEO and local search initiatives across brands, clearly communicating their value and outcomes to diverse stakeholders, including senior leadership, through knowledge sharing and performance reviews. Establishes key performance indicators (KPIs) for Organic and Local Search to ensure strong and measurable results. Acts as a key stakeholder in digital marketings influence on IT and marketing technology development, ensuring that investments in Paid media are protected across web and mobile platforms. Delivers strategic, actionable insights to Brand and Digital Marketing teams to support business growth through effective Organic Search efforts. Manages enterprise-level relationships with local search platforms, evaluating their effectiveness and advising Darden brands on budgeting and usage strategies. Creates and maintains best-practice processes for integrated search, utilizing tools such as Google Search Console, Google Business Profile, Bing Webmaster Tools, Apple Business Connect, Google Ads, Yext, and Yelp analytics. We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC “Know Your Rights” Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) . To learn more about how we collect, keep, and process your private information, please review

Insight Global’s Workforce Privacy Policy:

https://insightglobal.com/workforce-privacy-policy/ . Skills and Requirements Bachelors degree in Marketing or related field 5+ years of experience in owned, earned, and paid digital marketing with a specialized focus in Organic and Local Search (SEO, SEM). 6 months – 1 year exp leading a team Experience should include developing and supporting digital marketing strategies and managing large Paid Search media budgets and accounts. Knowledge of current digital consumer and industry behaviors trends, attitudes, preferences, and needs required. Knowledge and experience with fundamental site architecture as it impacts and influences search engine and digital marketing. Excellent written and verbal communication skills required. Experience with both Organic and Local search Previous restaurant industry experience Any experience with the following: Yext, Google My Business, Google Webmaster Tools, Google Ads, Google Data Studio, Bing Webmaster Tools, Bing Ads, SEMRush, Local Falcon, Screaming Frog, Adobe Analytics, Yelp, Waze, OpenTable, and TripAdvisor null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.