Assistant Manager, Customer Marketing Lead Gen Position Available In Iredell, North Carolina

Assistant Manager, Customer Marketing Lead Gen 1000 Lowes Boulevard
Location
Mooresville, NC (SSC) 1999
Category
Corporate
Job Id

JR02106105

Job Type
Full time
Department
Loyalty & Customer Marketing
Your Impact
The Assistant Manager of Customer Marketing Lead Gen will work with Customer Marketing leadership to assist in conceiving omnichannel prospecting, lead generation, lead nurturing and lead conversion strategies for the Do It For Me (DIFM) customer segments (and respective subsegments) by leveraging customer insights and understanding the competitive landscape. The position will report to the Sr Manager of Customer Marketing and will work closely with crossfunctional teams internally and externally to drive pipeline for Lowe’s Home Services. The Assistant Marketing Manager will have to know how to best represent the work of the team with key stakeholders, as well as lead execution of the calendar within small agile customer segment focused marketing pods. Demonstrated experience in Retail Marketing, Lead Generation and Omnichannel Customer Journeys is a plus.
What You Will Do
Partner with Customer Marketing Managers to execute campaigns within crossfunctional continuous marketing POD focused on DIFM (Do It For Me). Should also be able to function independently in this capacity
Partner with the Customer Marketing Manager in analyzing/interpreting data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omnichannel journeys
Work with and support the Customer Marketing Senior Manager to refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization
Support Customer Marketing Senior Manager with measuring KPIs, identifying trends and continuous improvement opportunities to better drive our initiatives
Apply understanding of modern marketing solutions (e.g., dataenabled personalization) and channels during campaign planning
Comfortable operating in constant, rapid test & learn environment and driving organizational change through action
Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment
Strong understanding of and relationships with Business, including ability to communicate Pod perspectives, needs, goals, etc.
Establishes strong working relationships with crossfunctional peers
Minimum Qualifications
Bachelor’s Degree Marketing, Lead Generation, Digital, ECommerce etc.
35 Years Datadriven marketing experience
12 Years Strong business acumen
12 Years Experience writing strategic briefs and working crossfunctionally and leading customer marketing or integrated teams
Preferred Skills/Education
12 Years Experience leading customer marketing at a retailer
About Lowe’s
Lowe’s Companies, Inc. (

NYSE:

LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.