Product Marketing Senior Associate (Hybrid- NYC) Position Available In New York, New York

At Broadridge, we’ve built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team. The Product Marketing Analyst will report to the Vice President of BAMS Global Product. This role functions to align and support Product, Business, and Global Sales and Marketing Solutions (GSMS) stakeholders to execute effective and data driven product go-to-market strategies that drive revenue growth and retention. This function is critical in driving consistency of Product Marketing process and collateral best practices across Broadridge Asset Management Solutions.

Key Responsibilities:

Go-to-market support Facilitate cross-functional meetings and partner closely with Product Management, Sales, Account Management, and Marketing stakeholders to align on key messaging, product strategy, and go-to-market plans, ensuring stakeholder buy-in across teams Partner with Product Managers to understand enhancements to existing products and determine communication strategy to drive client awareness, adoption and engagement Collateral creation Collaborate with key stakeholders to produce high-quality product collateral, including product guides, enablement resources, competitive battlecards, presentations, and sales tools, that articulate product value and support internal teams Product roadmap publication Own the product roadmap publication process to ensure Product Managers regularly publish and update product roadmaps, facilitating visibility and alignment across all stakeholder groups Lead quarterly product roadmap review with Product, Business, Sales, Account Management, and Client Service stakeholders Product performance evaluation Drive establishment of consistent product telemetry Synthesize key insights and metrics from product adoption, engagement, surveys, etc. to inform product roadmap and strategies Market analysis Analyze market trends, customer needs, sales feedback and competitive landscape to identify opportunities and inform product and marketing strategies Program Management Maintain product marketing planner to track delivery and effectiveness of all Product Marketing efforts Prepare presentations, quarterly updates, and deliver actionable insights to key stakeholders

Qualifications:

Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field 2+ years of experience in product marketing, marketing analytics, or a related role Detail-oriented with strong organizational and project management abilities Excellent written and verbal communication skills Ability to translate complex data into clear and actionable insights Strong analytical skills and experience with data analysis tools (e.g., Excel, SQL, Tableau, Google Analytics) Working knowledge of marketing technology platforms (CRM, automation, survey tools, etc.) Experience working in technology, SaaS, or B2B markets is a plus Experience working with the Investment Lifecycle is a plus Salary range $80,000.00- $85,000.00 Bonus Eligible. Broadridge considers various factors when evaluating a candidate’s final salary including, but not limited to, relevant experience, skills, and education. Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings. #LI-CS2 #HYBRID We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.

US applicants:

Click here to view the EEOC “Know Your Rights” poster. Disability Assistance We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone’s strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to BRcareers@broadridge.com. Broadridge Financial Solutions, Inc. (

NYSE:

BR), is a global Fintech leader, delivering technology-driven solutions that drive digital transformation for banks, broker-dealers, asset and wealth managers and public companies. At Broadridge, we are committed to making a difference. Our unique culture is guided by the Service-Profit Chain—the idea that success is mutual, directly connecting employee engagement, client satisfaction, and the creation of stockholder value. We enable better financial lives by providing the critical infrastructure that powers investing, corporate governance and communications. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 14,000 associates in 21 countries. LinkedIn Facebook Instagram Twitter YouTube Glassdoor The Muse Broadridge is committed to creating an engaging workplace for the most talented associates in our industry. We are dedicated to fostering a collaborative, inclusive, and healthy environment that promotes flexibility and accountability. As a leading provider of technology, communications, and data and analytics solutions to businesses around the world, it is critical that we understand, embrace, and operate in a multicultural environment. Every associate has unique strengths, which, when fully appreciated and embraced, allow individuals to perform at their best, leading to our success. We believe that our associates are our most important asset. Encouraging professional development opportunities is a core part of our culture. Broadridge provides educational opportunities, including formal classes, training programs and events. To enable learning in our hybrid working model, Broadridge has redesigned all development programs for 100% virtual delivery. Our associates have access to 8,500+ online courses covering business, leadership, technical, and function-specific topics through our LinkedIn Learning program.