Digital Marketing Manager Position Available In Baldwin, Alabama

TITLE Digital Marketing Manager

EOE STATEMENT

United Bank is an Affirmative Action and Equal Opportunity employer. We consider all qualified applicants without regard to race, color, religious beliefs, sex (including pregnancy), sexual orientation, gender, gender identity, marital status, age, physical or mental disability, genetic information, status as a protected or disabled veteran, national origin, or any other protected characteristic as required by applicable federal, state or local law.

ABOUT THE ORGANIZATION CATEGORY

Marketing

DESCRIPTION JOB FUNCTION / SUMMARY

The Digital Marketing Manager will be responsible for developing, overseeing, and executing a comprehensive digital marketing strategy. This role ensures seamless, cohesive and strategic management across all digital platforms, aligning digital content with United Bank’s goals, objectives, and brand identity.

PRIMARY DUTIES & RESPONSIBILITIES

Develop Digital Strategies:

Create and execute digital marketing plans across platforms like email, SEO, PPC, content marketing and assist with social media.

Ensure Brand Consistency:

Maintain a consistent brand voice and message across all digital channels.

Utilize Marketing Automation:

Implement and manage marketing automation tools to streamline and optimize digital marketing efforts.

Analyze Performance:

Use analytics to monitor and adjust campaigns for maximum effectiveness.

Targeted Campaigns:

Develop campaigns to engage specific customer segments and boost conversion rates.

Collaborate Internally and Externally:

Work with partners to manage digital marketing efforts strategically.
Any other duties as assigned by Management.

POSITION REQUIREMENTS MINIMUM REQUIRED EDUCATION, EXPERIENCE & SKILLS

5+ years’ experience in digital marketing
Proven track record of developing, executing, and managing successful digital marketing strategies across various platforms such as email, SEO, PPC, utilizing marketing automation tools, and social media
Proficiency in digital marketing tools and platforms (including marketing automation software)
Ability to stay updated with latest digital marketing trends and technology
High school diploma or equivalent

PREFERRED EDUCATION, EXPERIENCE & SKILLS

Bachelor’s degree in marketing, communications, or a related field, or equivalent professional experience
Excellent organizational, planning, multi-tasking and project management skills
Experience engaging with internal and external partnership, excelling in a team environment

ESSENTIAL KNOWLEDGE, MENTAL & PHYSICAL REQUIREMENTS

Excellent communication skills.
Ability to manage time and competing priorities in a fast-paced environment.
Strong interpersonal skills with the ability to interact with all levels of an organization.
Collaborative professional skills that lead to a collegial and partnered approach to meeting objectives.
High motivation with ability to successfully meet individual and team goals while maintaining individual performance over the long term.
Adaptability and flexibility.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to speak or hear, stand or sit for long periods of time, open filing cabinets, walk, stoop or bend, use hands to handle or feel and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds, occasionally lift and/or move up to 25 pounds and complete tasks requiring manual dexterity.

WORK ENVIRONMENT

This job operates in a professional office environment.

FULL-TIME/PART-TIME

Full-Time

MINIMUM EDUCATION

High school diploma or equivalent

POSITION

Digital Marketing Manager

EXEMPT/NON-EXEMPT

Exempt

REQ NUMBER MAR-25-00001 LOCATION

Daphne Admin Office