Brand Marketing Manager V Position Available In [Unknown county], Alabama

Brand Marketing Manager V#25-60402
Remote, AL
All On-site Job Description
Our Client, an Internet Content & Information company, is looking for a Brand Marketing Manager V for their Remote location.

Responsibilities:

You will apply analytical rigor, a good understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle.
Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support an ambitous roadmap.
Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting.
Develop a good understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries.
Create inspiring briefs to reach our target audiences and achieve business goals.
Craft value propositions and messaging frameworks that are all fueled from audience insights to capture new customers and sustain existing relationships.
Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.
Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.

Requirements:

7+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a diverse media mix that delivers measurable brand and business results.
Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
Demonstrated experience working with media and creative agencies.
Experience in leading and communications with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams.
Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.
Experience in consumer product categories and brands such as consumer technology, wearables, AR/VR technologies and brands.
Passion for sports and experience with sports marketing.
Experience marketing consumer technology hardware.
Experience working for a developing or emerging brand with multiple products.
Ability to drive and execute full funnel integrated marketing campaigns
Ability to write and evaluate creative strategies and concepts
Ability to inform channel execution of creative concepts
Experience with sports marketing (or a passion for sports)
Experience with consumer technology marketing, especially hardware
Years of experience needed: +8 years Why Should You Apply?
Health Benefits
Referral Program
Excellent growth and advancement opportunities As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.