Sr Manager of Marketing- Mid Market Position Available In Western Connecticut Planning Region, Connecticut

Job Description Insight Global is hiring for a Sr. Manager of Marketing

• Mid Market Buyers.

They will frame the company’s core marketing statement, developing buyer centric go-to-market (GTM) strategies that drive Data, Voice, Video, and Managed Services growth across target audiences. This role serves as the subject matter expert across key aspects of the Mid-Market buyer. They will gather buyer and competitive insights to produce effective market positioning and compelling value propositions and lead quarterly business reviews (QBRs). Collaborate across marketing teams to run campaigns and initiatives, using audience insights to create customer profiles, buyer personas, and market strategies. This is a full-time role and has a salary of $135-150k. We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC “Know Your Rights” Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) . To learn more about how we collect, keep, and process your private information, please review

Insight Global’s Workforce Privacy Policy:

https://insightglobal.com/workforce-privacy-policy/ . Skills and Requirements

• 7+ years marketing to the majority of the following: including mid-sized businesses, bars and restaurants, and the hospitality industry.
• Understanding of B2B audiences across small, medium, and large businesses/organizations.
• Experience working with Data, Voice, Managed Services and Video business solutions.
• Proficient leading strategic go-to-market plans and strategy.
• Experience creating effective messaging, positioning and sales enablement assets. Ability to gather buyer and competitive insights across a variety of sources to produce effective market positioning Bachelor’s degree in related field required.
• Experience marketing to all of the following: Mid-sized businesses, Bars & Restaurants, and Hospitality industry verticals.

Knowledge of cable television, high speed Internet and phone products and services preferred null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.