Director – Affiliate Position Available In Broward, Florida

Director – Affiliate Hard Rock Digital – 3.9

Hollywood, FL Job Details Full-time Estimated:

$88.2K – $120K a year 17 hours ago Benefits Work from home Qualifications Management Business development Analysis skills Project management Bachelor’s degree Affiliate marketing Senior level Leadership Communication skills Marketing Negotiation Full Job Description What are we building? Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us? What’s the position? The Director – Affiliate will play a critical role in establishing and rapidly growing the affiliate marketing program for Hard Rock Digital. This position is responsible for overseeing the entire affiliate lifecycle, from identifying and recruiting new partners to optimizing their performance and ensuring compliance. With a strong focus on driving new customer acquisition and expanding our web footprint through strategic partnerships, this role will oversee the development of a robust affiliate ecosystem. These efforts will directly contribute to user acquisition, brand awareness, and revenue growth across our digital platforms. The ideal candidate will have a deep understanding of the affiliate marketing landscape, particularly within the sports betting and online casino category or highly regulated online entertainment industries. They should possess excellent business development and negotiation skills, a strong operational mindset, and the ability to scale a program from the ground up. This role requires someone prepared to build, adapt, and learn quickly as the competitive landscape of online gaming and digital marketing rapidly evolves. They will be instrumental in leading a small team, with the potential to grow as the program expands.

Key Responsibilities:

Affiliate Program Strategy & Development:

Define, develop, and execute the overall affiliate marketing strategy for Hard Rock Digital, identifying key growth opportunities and setting ambitious but achievable performance targets.

Partner Acquisition & Relationship Management:

Lead the identification, recruitment, and onboarding of new affiliate partners. Cultivate strong, lasting relationships with key affiliates, ensuring mutual success and compliance.

Performance Optimization & Analysis:

Monitor, analyze, and optimize affiliate campaign performance using data-driven insights. Implement A/B tests, refine commission structures, and develop incentives to maximize ROI and partner effectiveness.

Compliance & Risk Management:

Ensure all affiliate activities adhere to relevant regulatory requirements, brand guidelines, and ethical standards, especially within the gaming industry.

Team Leadership & Management:

Build, mentor, and manage a small team, fostering an environment of continuous learning, performance excellence, and strategic thinking.

Cross-functional Collaboration:

Partner closely with marketing, product, legal, and analytics teams to ensure affiliate initiatives are integrated with broader company objectives and regulatory frameworks.

Industry & Competitive Intelligence:

Stay abreast of the latest trends, technologies, and competitor strategies within the affiliate marketing and iGaming sectors to identify new opportunities and maintain a competitive edge. What are we looking for? 5+ years of experience in affiliate marketing management, with a proven track record of successfully building, scaling, and managing affiliate programs, preferably within the iGaming, sports betting, or highly regulated online entertainment industries. Demonstrable experience with and a strong understanding of various affiliate tracking platforms and tools. Proven ability to identify, recruit, and onboard high-performing affiliate partners. A “builder” mindset with a strong interest in growing a program from its early stages, leveraging a hacking/growth approach to expansion. Excellent negotiation and communication skills, with the ability to build rapport and manage relationships with diverse partners. Strong analytical skills with the ability to interpret complex data, identify trends, and make data-driven decisions to optimize program performance. Exceptional project management skills, with the ability to manage multiple initiatives simultaneously in a fast-paced, dynamic environment. Strong leadership and team-building skills, with experience in motivating, developing, and scaling a team. Deep understanding of regulatory compliance and responsible gaming practices within the affiliate marketing context. Detail-oriented and proactive, with a strong sense of accountability and a focus on delivering measurable results. What’s in it for you? We offer our employees more than just competitive compensation.

Our team benefits include:

Competitive pay and benefits Flexible vacation allowance Flexible work from home or office hours Startup culture backed by a secure, global brand Opportunity help shape the future strategy of the Sportsbook and Casino products Roster of Uniques We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)