Director of Digital Marketing Position Available In Broward, Florida
Tallo's Job Summary: Prosperity Behavioral Healthcare Consulting LLC in Fort Lauderdale, FL is seeking a Director of Digital Marketing. This full-time position offers a salary range of $130,000 to $230,000 a year with benefits including health insurance, dental insurance, and paid time off. The ideal candidate will have 3-5 years of digital marketing experience, with a focus on social media marketing, Google Ads, SEO, and content strategies, particularly in the behavioral health or healthcare industry. Key responsibilities include developing and overseeing digital marketing strategies, managing paid advertising campaigns, optimizing SEO/SEM strategies, and leading a team of digital marketers. This role reports to the Chief Marketing Officer and requires strong organizational, communication, and leadership skills. If you have a passion for making a positive impact in the healthcare industry and possess the necessary qualifications, this opportunity may be for you.
Job Description
Director of Digital Marketing Prosperity Behavioral Healthcare Consulting
LLC – 4.0
Fort Lauderdale, FL Job Details Full-time $130,000 – $230,000 a year 1 day ago Benefits Health insurance Dental insurance Paid time off Vision insurance Qualifications Addiction counseling Social media marketing Marketing Keyword research HIPAA 3 years Analysis skills Project management Bachelor’s degree Digital marketing Addiction medicine Mentoring SEO Organizational skills Digital Marketing HubSpot Google Ads Senior level Google Analytics Leadership Communication skills Marketing Behavioral health
Full Job Description Job Title:
Director of Digital Marketing Location:
Ft.
Lauderdale Reports To:
Chief Marketing Officer (CMO)
Employment Type:
Full-Time About Us We are one of the nation’s largest and most respected behavioral health organizations, committed to providing comprehensive care to individuals struggling with substance use and mental health disorders. Our mission is to increase access to life-changing treatment and support by offering compassionate, evidence-based services across a national network of facilities. Position Overview We are seeking an experienced and innovative Director of Digital Marketing to lead and execute our national digital strategy. The ideal candidate will have deep expertise in social media marketing, Google Ads, PPC, SEO, digital campaigns, and web content strategies—with a proven ability to drive visibility, engagement, and admissions across our facilities. Prior experience in the behavioral health or healthcare industry is required , with a strong understanding of the nuances and sensitivities of the substance use and mental health populations. Key Responsibilities Develop and oversee a comprehensive digital marketing strategy that aligns with company goals and brand identity. Lead, manage, and optimize paid digital advertising campaigns, including Google Ads, Bing Ads, PPC, and display advertising. Drive organic growth through SEO/SEM strategies, keyword optimization, content development, and technical SEO best practices. Manage the company’s digital presence across social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.) with compelling content and audience engagement. Collaborate with internal teams to ensure website content is aligned with treatment offerings, clinically accurate, SEO-optimized, and conversion-focused. Analyze and report on key performance metrics to assess effectiveness and ROI of digital initiatives; continuously optimize for better results. Ensure all digital marketing activities are HIPAA-compliant and adhere to ethical standards within behavioral health marketing. Stay informed on digital marketing trends, algorithm changes, and behavioral health regulations that may impact strategy. Lead and mentor a team of digital marketers, SEO specialists, content creators, and media buyers. Qualifications Bachelor’s degree in Marketing, Communications, Business, preferred but not required. Minimum 3-5 years of digital marketing experience, with at least 3 years in a senior or leadership role. Direct experience working in the behavioral health or healthcare industry is required. Deep understanding of the substance abuse and mental health populations and how to communicate to them respectfully and effectively. Proficient in platforms such as Google Ads, Google Analytics, Facebook Business Manager, and marketing automation tools. Strong grasp of SEO, keyword research, and content strategy. Exceptional analytical skills and ability to translate data into actionable insights. Experience managing and mentoring high-performing teams. Strong project management, communication, and organizational skills. Preferred Skills Familiarity with HIPAA regulations and ethical considerations in behavioral health marketing. Experience with CRM and admissions funnel optimization. Certification in Google Ads, HubSpot, or similar platforms is a plus. Why Join Us? Be part of a mission-driven organization making a profound impact on lives across the country. Work with a collaborative, forward-thinking marketing team at a national scale. Competitive compensation, comprehensive benefits, and growth opportunities.
Job Type:
Full-time Pay:
$130,000.00 – $230,000.00 per year
Benefits:
Dental insurance Health insurance Paid time off Vision insurance
Schedule:
Day shift Monday to Friday Weekends as needed
Education:
Bachelor’s (Preferred)
Experience:
Digital marketing: 3 years (Required) Behavioral health: 2 years (Preferred) Ability to
Commute:
Fort Lauderdale, FL 33301 (Required)
Work Location:
In person
