Job Description
-
Our Opportunity:
- Chewy seeks a customer-centric
- Senior Manager of Integrated Marketing
- to join our Integrated Marketing Communications team.
In this position, you will envision and implement go-to-market strategies for Chewy’s Private Brands portfolio of products. You will lead all aspects of producing engaging and insightful campaigns crafted to encourage, delight, and connect with pet parents while driving growth in our customer base, revenue, and private brand offerings. This role can be based in
- Bellevue, WA, Boston, MA, or Plantation, FL
.
What You’ll Do:
Lead, develop, and build Chewy campaign strategies and data-driven integrated marketing plans to support our Emerging business that focuses on Equine and Exotics, ensure successful launches, and leverage events that delight Chewy pet parents
Champion the customer throughout the marketing planning and execution process, keeping the customer at the center of all we do
Coordinate the collaboration of various teams in driving all marketing initiatives across Chewy-owned properties, encompassing both online and offline channels, to cultivate customer trust and deliver an experience with outstanding results
Coordinate the creation of crucial campaign materials, such as drafting the integrated marketing plan, go-to-market documents, campaign creative briefs, and marketing calendars, while also presenting the strategy to senior leadership
Identify and assess new opportunities by outlining analytical plans, metrics, key performance indicators, and risks while fostering innovation in our organization’s marketing. Monitor campaign performance to identify ways to optimize performance
Collaborate efficiently with category leaders, site merchandising, creative teams, studio, PR, marketing channel owners, and brand and product marketing teams
Lead a robust post-mortem process to fully document campaign performance and opportunities to serve as inputs to future builds, creating an environment of continuous improvement
Set up and simplify processes and mechanisms such as playbooks to facilitate the efficient flow of information and collaboration across teams.
What You’ll Need:
A passion for the customer and a consistent track record of developing data-driven marketing plans that tie to business initiatives and deliver results
7-10 years of marketing experience in a consumer-focused industry, ideally in an e-commerce environment, with a deep understanding of the digital marketing ecosystem and agility for experimenting with new channels
Steadfast customer curiosity: You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies
Master storyteller: You can craft a compelling narrative across different channels
you know how to match the message to the medium
A “driver” personality: You’re biased toward action, a great collaborator, and a master simplifier. You never stop pushing towards clarity and delivery
Scary-good at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and an effective content strategy. You can also play copywriter
Grittiness:
You never hesitate to roll up your sleeves and address something hands-on; you persevere when others fall away
Ability to act as a business owner. You know how businesses work and earn revenue, with a track record of developing and using deep business insight
Ability to think creatively and strategically, tackle problems, remove barriers, and challenge the status quo
Strong analytical skills, reading relevant data, drawing conclusions, and providing a recommended course of action
Must be nimble enough to negotiate with multiple Team Members, have the backbone to represent your point of view with partners, and flexible enough to accept direction
Be a self-starter who thrives in ambiguous environments and adapts easily to change
Strong verbal and written presentation skills, including communicating complex ideas clearly and concisely
Must know how to get work done within a large and complex organization involving multiple collaborators
Ability to operate independently and efficiently to handle multiple projects and deadlines simultaneously and optimally without sacrificing quality of work or customer experience
Bachelors degree, Master degree a plus #LI-Hybrid
Chewy is committed to equal opportunity.
We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [CAAR@chewy.com](mailto:
CAAR@chewy.com).
- If you have a question regarding your application, please contact [HR@chewy.
com](mailto:
HR@chewy.com).
- To access Chewy’s Customer Privacy Policy, please click [here](https://www.chewy.com/app/content/privacy). To access Chewy’s California CPRA Job Applicant Privacy Policy, please click [here](https://chewyinc.phenompro.com/us/en/privacy-policy).
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