Marketing Manager Position Available In Duval, Florida

Marketing Manager 4.8 4.8 out of 5 stars 7563 Philips Highway, Jacksonville, FL 32256

Position:

Marketing Manager

• In office opportunity

Who We Are:

JWB Real Estate Companies is a vertically-integrated real estate investment firm that makes it easy for busy professionals to invest in real estate in Jacksonville, Florida. From managing client real estate portfolios to comprehensive property management, our expert team offers a full-service solution that allows everyday people to invest in real estate in Jacksonville from anywhere in the world. JWB has been recognized for local and national awards, including being named Entrepreneur of the Year (2022) by Ernst & Young, a 12-time honoree of the Inc. 5000 fastest growing company, an 8-time Best Place To Work award recipient, and many more throughout the years.

Position Summary:

We are seeking a dynamic and strategic Marketing Manager to lead the marketing efforts for JWB. In this role, you will be responsible for overseeing and optimizing a substantial $1 million+ marketing budget to drive brand visibility, customer acquisitions, and revenue growth. You will also be responsible for the growth and development of the JWB internal marketing staff as well as external marketing partners. This will be a “hands on” marketing position that is designed for teammates who want to have a significant impact on the marketing department, the overall company, and the communities we serve.

Key Position Responsibilities:

Strategic Planning:

Develop and implement comprehensive marketing strategies aligned with company objectives and market trends. Identify opportunities for growth and differentiation.

Budget Management:

Effectively manage a $1 million+ marketing budget across multiple business units, ensuring optimal allocation of resources across various channels, campaigns, and initiatives. Implement robust tracking mechanisms to ensure ROIs and adjust strategies when needed. Responsible for delivery of overall sales & marketing metrics as set forth in annual business plan. Lead JWB branding and public relations initiatives.

Marketing Team Development & Cross-Functional Collaboration:

Hire, train, and manage JWB internal and external marketing teammates. Collaborate closely with cross-functional teams, including sales and client service, to align marketing initiatives with overall business goals. Foster a collaborative environment that maximizes synergies across departments.

Digital Marketing Mastery:

Own and develop digital marketing efforts becoming the subject matter expert across multiple JWB websites, SEO/SEM, social media, email marketing, and online advertising. Stay abreast and technically sound of industry best practices and emerging trends to keep the company at the forefront of digital marketing innovation.

Data-Driven Decision Making:

Utilize data analytics to make informed decisions and continuously optimize marketing strategies. Implement A/B testing and other methods to refine campaigns for maximum effectiveness. Deliver weekly, monthly, and quarterly reporting of key performance indicators such as cost per lead, cost per acquisitions, and new lead generation by lead source, etc.

Additional Responsibilities:

Brand Development:

Drive the development and maintenance of a strong and cohesive brand presence across all channels. Ensure brand consistency in messaging, design, and customer experience.

Campaign Execution:

Lead the execution of integrated marketing campaigns from conception to completion. This includes coordinating creative development, median planning, and performance analysis. Oversee JWB lead source management and marketing conversions.

Market Research & Partnerships:

Stay informed about market trends, competitor activities, and customer preferences. Use market research to identify new opportunities and areas for improvement. Establish and develop JWB marketing partner relationships.

Current Suite Of JWB Marketing Tools:

Company CRM

• Salesforce Marketing CRM
• Salesforce Marketing Cloud (transitioning to Pardot) Email Provider
• Outlook 365 Website Host
• Complete Circle Media Social Platform
• Cloud Campaign Analytics Tools
• Salesforce Marketing Cloud, Salesforce, Google Analytics Reporting Tools
• Cost Per Lead / Cost Per Acquisition By Lead Source / By Lead Magnet, Email Conversions, Text Conversions, Etc.

Qualifications & Competencies:

7+ years of experience in marketing 2+ years of experience managing marketing budgets of $1 million+ Bachelor’s Degree in related field Ability to work independently Strong organization skills, attention to detail, critical thinking skills, confidentiality, integrity, and the ability to maintain a high level of professionalism in a fast-paced dynamic environment Strong financial, communication, organizational, problem-solving, and interpersonal skills

Time Commitment:

Teammate will generally work 40+ hours per week.

Compensation:

Salary

• $125,000 Short Term Incentive (Bonus) Potential
• $25,000

Office Perks:

FL Blue healthcare options Humana dental options Tiered PTO plan Matching program to your charity of choice Gym membership reimbursement 401K matching (4.5%) program through John Hancock Free lunches daily Volunteer & team-building events throughout the year Personal & professional development opportunities Childcare stipend Relaxed business causal work environment

Job Type:

Full-time Pay:

$125,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Paid time off

Schedule:

8 hour shift Monday to

Friday Work Location:

In person