Digital Marketing Manager – Tampa Metro Area YMCA Position Available In Hillsborough, Florida

Digital Marketing Manager – Tampa Metro Area YMCA Tampa Metropolitan Area

YMCA – 3.3

Tampa, FL Job Details Full-time $50,000 – $55,000 a year 1 day ago Benefits 401(a) Paid holidays Dental insurance Flexible spending account Paid time off Employee assistance program Vision insurance 403(b) Benefits from day one Qualifications CPR Certification Drupal WordPress Marketing Mid-level Bachelor’s degree Agile Google Search Console AI Google Analytics 2 years Communication skills Marketing HTML Analytics Full Job Description Under the supervision of the Senior Director of Marketing, this position is responsible for the day-to-day management of digital marketing in support of marketing campaigns that drive new memberships and program registrations for all Tampa YMCA and YMCA of the Suncoast locations, as well as increase general awareness and understanding of the YMCA’s benefit to the community. The associate provides oversight and serves as the primary contact for center staff in regards to the websites and leads and/or supports other digital communication mediums. They contribute to the development of the digital media strategic plan and calendar, and is responsible for the implementation of that plan. The Digital Marketing Manager assumes lead responsibility on websites for Tampa YMCA and YMCA of the Suncoast and ensures that both associations are compliant with YUSA Brand Guidelines and meeting Association needs.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Marketing Quality and Innovation The Digital Marketing Manager will be responsible for: Leading the creation and execution of the association’s innovative digital plans that incorporate but not limited to websites, email and digital campaigns, inclusive of analytics and reporting to drive positive membership experience, connection & engagement, program registrations, retention and member satisfaction. Assisting with the connection of digital media execution and path to purchase on websites. Ensuring digital media ‘voice’, messaging and graphics are compliant with the Y brand and align with association(s) strategic plan(s). Assisting in the strategy and lead on delivery of marketing/communications emails. Research and review trends in digital media to further enhance the association’s plans. Tracking website analytics and data related to digital media effectiveness and make appropriate adjustments and recommendations based on the data. This position will also provide support to the overall marketing efforts of the association and will perform other related duties as needed. Occasional evening and weekend work likely, reliable transportation required. Manages online listings. Serves as YUSA’s digital team & website agencies (ImageX) liaison. Team Leadership Manages budget set for position Works within a team and in a collaborative environment

Note:

This job is performed as an employee of the Tampa Metropolitan Area YMCA and supports the Suncoast YMCA through a formalized organizational agreement. YMCAs at times may have different visions and require different methods to address communication needs.

POSITION REQUIREMENTS

Education/ Experience Required:

Bachelor’s degree in marketing or related field with coursework in website management, innovation, and maintenance. Proficiency in Drupal preferred, but proficiency in WordPress (or similar) required. Basic understanding of HTML, fluency preferred. Experience working with Google Analytics and Search Console. A minimum of two years of experience working with marketing technology.

Critical core skills include:

analytical pattern recognition, agile project management, experimental curiosity and rigor, systems thinking, adaptability in a fast-paced environment, and problem-solving skills. The candidate must possess solid oral and written communication skills, a strong work ethic, and the ability to work independently as well as be a member of a highly-skilled team. Must be creative, resourceful, service-oriented, and reliable while working on multiple projects to meet tight deadlines. Must be proficient in navigating web-based programs and knowledgeable in basic electronic media terminology and frameworks. Knowledge of AI applications and emerging digital platforms that enhance organizational effectiveness and user engagement is preferred.

CERTIFICATION REQUIREMENTS

Must obtain within 30 days of employment and then maintain current certifications in CPR, First Aid, AED and Oxygen Administration. Maintain other required certifications as stated in the training. WORK ENVIRONMENT and

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, including, but not limited to: While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and an authorized work phone/smart device. Ability to perform all physical aspects of the position, including but not limited to, walking, standing, bending, reaching, and lifting. The employee frequently is required to sit and reach, and must be able to move around the work environment. Ability to lift and move a minimum of 30 pounds Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust. Ability to work in a variety of environments, specifically those subject to extreme humidity/dampness, heat and cold. The noise level in the work environment is usually moderate. However, the candidate will need to manage a work environment with a consistent noise level (moderate to high) and frequent distractions. This position may require availability to work flexible hours including evenings, weekends, and holidays as needed.

Full Time Benefits Summary:

20 days of Paid Time Off , increasing with service 7 paid holidays Employer-supported health, vision, dental insurance Tampa YMCA family membership $2,000 employer-provided assistance for qualified dependent care programs (before/after school care and camp) 20% off program fees (swim lessons, youth sports, summer camp and more) 30% off personal training Start at 403 (b) smart savings account through YMCA Benefits on day one of employment (optional) Employee Assistance Program (EAP) through BayCare Behavioral Services (phone and online) Professional development opportunities through Y-USA trainings Retirement plan eligibility: After completing 1000 hours of service over two, twelve-month periods and at least 21 years of age, part-time and full-time associates are eligible for the Tampa YMCA to contribute 12% of your earnings to a 401(a) account. Once enrolled, the associate is immediately vested.

Association Summary:

The Tampa Metropolitan Area YMCA is a top-rated ‘4-star’ Charity Navigator and Guidestar ‘Gold’ rated non-profit charitable organization for youth development, healthy living and social responsibility. Join a cause-driven association with a focus on nurturing the potential of every child and teen, improving the nation’s health and well-being and providing opportunities to give back and support our neighbors. Learn more about the Tampa YMCA at www.tampaymca.org. 13 Family Center Ys, 65-acre outdoor adventure camp, Community Learning Center, two program centers, 27 afterschool sites, 18 Early Head Start sites Largest youth development and health & wellness provider in the region 223,000+ community members served 1,600+ staff members 600+ volunteers $40MM in revenue An independent 501(c) 3, locally-governed and managed Located in sunny Florida, the Tampa Metropolitan Area YMCA offers an ideal location with beautiful weather affording a desirable setting for an active outdoor lifestyle year-round, is close to many beaches and theme parks and Florida is one of very few states that has no state income tax. The Tampa Y is an equal opportunity employer and a drug-free workplace.