Director of Social and Visual Content Position Available In Manatee, Florida

Director of Social and Visual Content
Bradenton, FL, USA Req #1151
Monday, April 28, 2025
About IMG Academy
Named one of the Best and Brightest Companies to Work For in the Nation in 2024, IMG Academy is the world’s leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through an innovative suite of on-campus and online experiences:
Boarding school and camps, via a state-of-the-art campus in Bradenton, Fla.
Online coaching via the IMG Academy+ brand, with a focus on personal development through the lens of sport and performance
Online college recruiting, via the NCSA brand, providing content, tools, coaching and access to a network of 40,000 college coaches

Position Overview:

IMG Academy is seeking a dynamic, strategic, creative, and metrics-driven Director of Social and Visual Content to lead and evolve the brand’s social presence across all platforms. This role will be responsible for developing and executing a unified social media and visual content strategy across IMG Academy, IMG Academy+, and NCSA College Recruiting, ensuring each business line engages its audience, drives conversions, and reflects the high-performance standards of the brand. This leader will manage a team of social strategists, content creators, videographers and producers to craft powerful storytelling, build brand equity, and grow a loyal digitalmunity of student-athletes, families, coaches, and partners.

Position Responsibilities:

Brand positioning: Be the “tip of the spear” for IMG Academy’s brand perception, positioning and awareness

Unified Social Strategy:

Develop and execute a cohesive social media strategy across IMG Academy, IMG Academy+, and NCSA that aligns with broader brand and business goals.

Channel Oversight:

Manage the team’s day-to-day execution and content planning for all social channels, tailored to each brand’s unique audience and goals (e.g., enrollment, engagement, recruiting, subscription, lead generation).

Content Direction:

Lead the planning, creation, and optimization of high-impact content that highlights student-athlete journeys, recruiting success, educational programming, and training insights.

Cross-Brand Messaging:

Ensure brand voice, tone, and storytelling are consistent andpelling across IMG Academy (campus), IMG Academy+ (online development), and NCSA (recruiting services).

Team Leadership:

Manage and grow a high-performing team. Mentor team members and build workflows that support agility, creativity, and data-backed decisions.

Performance & Analytics:

Set KPIs, monitor engagement, and deliver regular performance reporting with insights that inform growth and strategy.

Collaboration:

Partner with marketing, creative, product, sales, andms teams to support cross-channel campaigns and drive measurable impact, including support of paid media, web and email.

Community & Crisis Management:

Ownmunity engagement protocols and lead responses in high-sensitivity or crisis scenarios to protect brand integrity.

Event & Campaign Coverage:

Oversee social content strategy and real-time coverage for key events, launches, showcases, and recruiting milestones.

Trendspotting & Innovation:

Stay ahead of emerging platform trends, formats, and youth digital behavior to keep content fresh and relevant.

Knowledge, Skills and Abilities:

7+ years of experience in social media strategy, execution, and leadership—preferably in sports, education, or performance-driven industries
Experience overseeing multiple brands or sub-brands under one umbrella
Strong portfolio of past work across platforms (, TikTok, YouTube, X, , )
Expertise in growing engagement and buildingmunity across Gen Z and parent/coach demographics
Exceptional leadership skills with a track record of developing creative, high-output teams
Proficiency in social analytics, content planning tools (e.g., Sprout, Influencer, Meta Suite), and reporting dashboards
Deep understanding of digital storytelling, platform best practices, and performance marketing principles
Experience working in fast-paced, content-rich environments – particularly those with live, event-driven elements

Preferred Experience:

Background in sports, education, or tech-focused youth platforms
Familiarity with NCAApliance and recruiting-related content sensitivities
Experience working with influencers, brand ambassadors, and athletes
Basic creative skills (video editing, graphic design, motion) are a plus

Background Requirements:

Requires a background check upon offer
Requires a drug test upon offer

Benefits:

As a full-time member of our team, you will enjoy aprehensive offering listed below. Connect with your talent acquisition specialist to learn more about benefits for our part-time roles.
Comprehensive Medical, Dental and Vision
Flexible Spending Account and Health Savings Account options
401k with an Employer Match
Short Term and Long Term Disability
Group and Supplemental Life & AD&D
Gym Discount Program
Pet Insurance
Wellbeing Program
and more!
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to anyway. You may be just the right candidate for this or other roles.