Commercial Brand Manager Position Available In Miami-Dade, Florida

Commercial Brand Manager 4.3 4.3 out of 5 stars Miami, FL 33133 US Commercial Brand Manager – (Food and Beverage)

Location:

Miami, FL Full-Time |

On-Site The Opportunity:

An exciting opportunity is available for a Commercial Brand Manager to lead the launch and growth of a new Mexican food product in the U.S. market. This is a strategic and entrepreneurial role where you’ll take ownership of the brand’s market entry, positioning, and go-to-market strategy from day one. You’ll drive innovation, build key retail relationships, and shape the long-term vision of the brand in the highly competitive food and beverage space. If you’re a resourceful, analytical, and hands-on brand builder who thrives in fast-moving environments, this is the chance to bring a brand to life with direct impact and visibility.

Key Responsibilities:

• Lead the development and execution of the brand’s U.S. market entry strategy and positioning
• Create and manage a comprehensive launch plan, including trade marketing and communications
• Build the marketing budget and manage resource allocation to achieve growth targets
• Conduct market research and competitive analysis to guide brand strategy and consumer targeting
• Drive innovation and retailer-specific activations to increase brand awareness and trial
• Lead forecasting and performance tracking for sales, profit, and market share metrics
• Establish and grow retail and e-commerce partnerships to secure national distribution
• Collaborate with cross-functional teams in product development, supply chain, logistics, and sales
• Manage external agency and media partner relationships
• Regularly assess brand performance, adapting strategy based on market feedback and results

Qualifications:

• Bachelor’s Degree required
• 5+ years of brand management experience, including at least one successful product or brand launch in the U.S. market
• 3+ years in brand marketing, ideally within the CPG food and beverage industry
• Proven experience in new market entry, brand positioning, and budget ownership
• Strong project management, analytical, and communication skills
• Experience leading cross-functional teams and agency partners

Bilingual:

Fluent in English and Spanish

• Experience working across traditional retail and e-commerce channels
• Willingness to travel domestically and internationally (U.

S., Mexico, Canada)

Work Environment & Physical Requirements:

• Primarily office-based; quiet work setting
• Role requires visual acuity for reading and analyzing data
• Ability to travel as needed

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