Founding Digital Marketing Manager Position Available In Miami-Dade, Florida

Founding Digital Marketing Manager OpenLaw – 5.0 Miami Lakes, FL Job Details Full-time $50,000 – $75,000 a year 13 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Employee discount Life insurance Qualifications Bilingual Looker Social media advertising Display advertising iOS Google Tag Manager HubSpot CRM SQL Working in the marketing industry Marketing automation APIs Pay-per-click (PPC) advertising TikTok Google Ads Senior level AI Figma Looker Studio Video advertising Full Job Description If you… Thrive on creating content that converts Speak both analytics and creative Want to redefine how people access justice — join OpenLaw and build the future of legal technology from day one. About OpenLaw OpenLaw is revolutionizing the legal industry by seamlessly connecting clients with attorneys, eliminating complexity and outdated processes through innovative technology. Our platform simplifies and accelerates access to justice for millions, empowering both clients and lawyers alike. Why OpenLaw Direct impact – Every campaign you launch widens access to justice for thousands. Category-defining tech – Proprietary data pipelines + AI power a platform no one else has. Founding-team equity – Shape strategy, culture, and upside from day one. What You’ll Do Own the growth engine across Google, Meta, TikTok, lifecycle email, SEO, and CRO—setting strategy, budgets, and KPIs Design and iterate high-performing creatives (UGC, short-form video, motion) that convert legal-service seekers at record rates Plan and execute segmented email campaigns in our dedicated ESP, choosing tests, cadence, and copy that drive LTV Spin up targeted landing pages , testing copy, layout, and CTAs to lift conversion every iteration Run disciplined experimentation —A/B, multivariate, geo-split, incrementality—to smash CAC and ROAS targets Build rock-solid attribution with GA4, server-side GTM, Meta CAPI, TikTok Events API, HubSpot, and offline conversion imports What Makes You a Fit Steered at least $1M in paid media while cutting blended CAC double digits and sustaining 4× + ROAS Mastery of tROAS, tCPA, value-based bidding , plus script-driven automations in Google Ads, Meta, or TikTok Expert in server-side tracking, first-party data strategies, consent-mode, and privacy-centric measurement post-iOS 14 , especially in regulated verticals Comfortable building Looker Studio or BigQuery dashboards , writing SQL when needed, and turning raw numbers into board-ready stories Seasoned in HubSpot CRM & landing pages —lead scoring, custom properties, list building, and funnel reporting Pro at lifecycle email in modern ESPs (e.g., Klaviyo, Customer.io, Mailgun)—from deliverability to complex automations Able to brief designers—or edit directly in Figma, Adobe, CapCut, or similar tools —for lightning-fast creative iteration Obsessed with incrementality and statistical rigor ; MMM, lift studies, or ghost-ad tests are second nature

Job Type:

Full-time Pay:

$50,000.00 – $75,000.00 per year

Benefits:

401(k) Dental insurance Employee discount Health insurance Life insurance Paid time off Vision insurance

Schedule:

8 hour shift Application Question(s): Please provide 2-3 examples showcasing your exceptional abilities. Ability to

Commute:

Miami Lakes, FL 33016 (Required)

Work Location:

In person