Head of Digital Marketing Position Available In Miami-Dade, Florida

Head of Digital Marketing Global Medical & Technical Training Institute Miami, FL 33125 Job Summary We are seeking a creative and results-driven Digital Marketing Manager to lead our digital marketing initiatives. This role requires a strategic thinker with a passion for advertising and a strong understanding of social media management, performance marketing, and content creation. The ideal candidate will have experience in developing and executing digital marketing strategies that enhance brand visibility, engage target audiences, and drive conversions. Duties Develop and implement comprehensive digital marketing strategies across various platforms to achieve business objectives. Manage social media accounts, creating engaging content that resonates with our audience while monitoring performance metrics. Oversee advertising campaigns, ensuring alignment with overall marketing goals and optimizing for maximum ROI. Utilize performance marketing techniques to analyze data and refine strategies for improved conversion rates. Collaborate with graphic designers to create visually appealing marketing materials that effectively communicate brand messages. Leverage tools such as Adobe for graphic design tasks and SQL for data analysis to enhance campaign effectiveness. Implement marketing automation systems to streamline processes and improve efficiency in campaign execution. Manage content management systems to ensure timely updates and maintenance of website content. Conduct A/B testing and other conversion optimization techniques to enhance user experience and drive sales growth. Requirements Proven experience in digital marketing, with a strong focus on advertising, social media management, and performance marketing. Proficiency in graphic design tools such as Adobe Creative Suite is highly desirable. Experience with marketing automation platforms and content management systems is essential. Strong analytical skills with the ability to interpret data and make informed decisions based on performance metrics. Excellent communication skills, both written and verbal, with the ability to collaborate effectively across teams. Creative mindset with a keen eye for detail and a passion for staying updated on industry trends and best practices. Join us in shaping the future of our digital presence while driving impactful results through innovative marketing strategies!

Job Type:

Full-time Pay:

$60,000.00 – $70,000.00 per year

Benefits:

Paid time off

Schedule:

Monday to Friday Ability to

Commute:

Miami, FL 33125 (Required)

Work Location:

In person