Manager, Marketing Analytics Position Available In Miami-Dade, Florida

Job Description:

The Manager of Marketing Analytics will lead the measurement andanalysis of our marketing performance across paid, owned, andweb/app channels, with an emphasis on using our Salesforcemarketing technology stack. Must have a background and hands-onexperience developing dashboards, reports, and analyses, connectdata across multiple sources, and lead testing and learning plans.

Design the strategy of how we measure return on marketing effortsensuring donors and prospects are informed and driven to action.

You will shape how we maximize our marketing investment togetherwith Strategy Pricing, Finance, and Information Technology (IT).You will connect data across multiple platforms, includingcloud-based data warehouses, using statistical modeling andanalysis to extract relevant insights, implementing data taggingstrategies, and ensuring adherence to data privacy regulations. Youwill increase the vision for measuring marketing ROI and maximizingour investments to achieve acquisition, engagement, and efficiencygoals. and external partners.

JOB DETAILS

Reports To:

Director ofDigital Experience Location:

Boca Raton, FL Direct Reports:

Nodirect reports but will lead cross-function initiatives

Travel:

Required varies but can be up to 20%

RESPONSIBILITIES

MarketingMeasurement Strategy

• Define a comprehensive marketing measurementstrategy, establishing clear KPIs across all channels (paid, owned,web/app) that directly align our goals Dashboard Development andCommunication Communication
• Create dashboards tools to visualizemain metrics and performance indicators Data Integration andAnalysis
• Lead the integration and synthesis of data from diversemarketing platforms (e.g., advertising, social, email), webanalytics tools (e.g., Google Analytics, SFMC), and businessintelligence systems (Salesforce) Testing and Learning
• Leadprojects to evaluate the impact of marketing strategies. Partnerwith teams and agencies to develop and contribute to their learningneeds Attribution Modeling
• Collaborate on the implementation ofattribution models to understand the impact of different marketingtouchpoints on conversions and customer journeys Collaborate withCross-Functional Teams
• Partner with marketing managers, contentcreators, web developers to understand their data needs and provideanalytical support.

JOB SPECIFICATIONS

Education and ExperienceBachelor’s Degree in business administration, marketing orequivalent combination of education

• MBA preferred 5 plus years ofprogressively responsible experience leading analytics functionsrequired; multi-location B2C environment experience Experience withcloud-based data warehouses (e.

g., Snowflake, BigQuery)Understanding of data privacy regulations (e.g., GDPR, CCPA)LI-Onsite Our Benefits CSL offers the following benefits for thisfull-time position: Options for health care benefits, includingchoices of plans for medical, dental, and vision, prescription drugcoverage; Company-provided basic life insurance and Short

• andLong-Term Disability; the option to participate in CSL’s 401(k)Savings Program; Paid Time Off (PTO) for use in connection withvacations, illness, and other personal business; and paid observedholidays as designated by the Company.

For more information on CSLPlasma benefits visit https://cslbenefits.com/cslp . AboutCSLPlasma CSL Plasma is one of the world’s largest collectors ofhuman plasma. Our work helps to ensure that people with rare andserious diseases are able to live normal, healthy lives. We arecommitted to our work because lives depend on us. Learn more aboutCSL Plasma . We want CSL to reflect the world around us At CSL,Inclusion and Belonging is at the core of our mission and who weare. It fuels our innovation day in and day out. By celebrating ourdifferences and creating a culture of curiosity and empathy, we areable to better understand and connect with our patients and donors,foster strong relationships with our stakeholders, and sustain adiverse workforce that will move our company and industry into thefuture. Learn more Inclusion and Belonging | CSL . Do work thatmatters at CSL Plasma!