Sr Director of Brand Marketing Position Available In Miami-Dade, Florida

Job Overview:

We’re seeking a KPI-driven, entrepreneurial leader to scale our brand from inception to high-growth success. As Head of Brand Marketing, you’ll drive brand awareness, equity, and rapid revenue milestones, collaborating across teams to execute a high-impact brand strategy. This role requires financial savvy, DTC and retail expertise, and an agile approach to meet ambitious goals.

Key Responsibilities:

Brand Strategy Execution:

Use brand identity to drive a cohesive owned and earned strategy across channels, establishing trust and loyalty while delivering measurable growth.

Awareness & Market Penetration:

Set and achieve KPIs for brand awareness and market share, scaling from zero to national recognition. Pursue brand partnerships for high-impact exposure.

Owned & Earned Media:

Lead organic growth via content marketing, social media, influencer partnerships, and PR for maximum ROI.

Full-Funnel Marketing:

Oversee top- and middle-of-funnel efforts, using paid media, retargeting, and content marketing to drive awareness and engagement.

Retail & Digital Collaboration:

Leverage relationships with large retailers and digital channels to expand our multi-channel DTC and retail presence.

Partnerships & Collaborations:

Identify impactful partnerships that drive market expansion with an agile, results-driven approach.

DTC Strategy:

Implement a scalable DTC plan, focusing on customer acquisition and long-term brand loyalty.

Key Skills and Qualifications:

Financial Acumen & KPI Focus:

Strong budget management and ROI measurement skills, with a focus on cost-effective campaigns.

Entrepreneurial Drive:

Experience in fast-paced, startup environments, making quick, data-driven adjustments.

DTC & Retail Mastery:

Expertise in DTC, retail, and eCommerce channels, ensuring a seamless brand experience.

Collaborative Leadership:

Team-building and cross-functional alignment skills to foster growth and shared objectives.

Experience:

8+ years in brand marketing, ideally with a startup focus. Industry Background in DTC, CPG, eCommerce, or tech preferred. Proven track record in scaling brands and driving revenue. Join us to shape a brand with high growth potential and lasting consumer impact. If you’re ready to bring strategic acumen and entrepreneurial spirit, we want to hear from you! Web Reference

AJF/855665005-923

Posted Date Wed, 11 Jun 2025 To apply for this position you will complete an application form on another website provided by or on behalf of unybrands . Please note JobShark – Florida Jobs is not responsible for the application process on any external website.