Sr Product Marketing Manager Position Available In Miami-Dade, Florida

Location:

REMOTE Salary:

$150,000.00 USD Annually – $175,000.00

USD Annually Description:

Company:

Healthcare SAAS Position:

Product Marketing Manager Location:

100% Remote Leading healthcare technology partner for mental, behavioral, and rehabilitative therapy. Our purpose-built and all-in-one practice, management, data, and billing solutions drive exceptional critical and financial outcomes. Thousands of therapy practices rely on us as a trusted partner, to make their lives simpler and more officiant, improve revenue, and enable them to focus on patient care. For more information, Job Description Are you passionate about making a difference in mental healthcare? Are you energized by crafting compelling product positioning, pricing, and packaging strategies? Do you thrive on owning programs end-to-end and leveraging data to drive impactful decisions? If so, we want to hear from you! In this role you will be the strategic storyteller for a crucial market segment. You’ll own the go-to-market strategy, including messaging, positioning, pricing, and packaging, for the leading SaaS practice management tool serving mental health professionals. We are looking for someone with healthcare industry experience and/or a track record of success crafting digital buying journeys and supporting professional sellers. A data-driven senior product marketing manager who thrives on owning programs, uncovering market opportunities, and creating meaningful connections with customers.

Key Responsibilities:

Develop and Execute Strategies:

Lead go-to-market efforts for product launches, collaborating with product, sales, demand generation, and customer success teams.

Own Product Positioning:

Conduct market research, competitive analysis, and client interviews to create differentiated and persuasive messaging for our products.

Elevate Brand Leadership:

Create white papers, thought leadership content, webinars, and industry reports to establish as a leader in the mental healthcare space.

Create Winning Content:

Build a program to ensure success at every stage of the digital buying journey, including developing winning content with our in-house agency.

Enable Sales Success:

Develop content for sales enablement, including case studies, ROI tools, buyer guides, and sales collateral.

Collaborate Cross-Functionally:

Work closely with product management to develop pricing and packaging strategies that resonate with target audiences.

Qualifications:

Proven Track Record:

3+ years of experience in product marketing, with a demonstrated ability to own programs end-to-end.

Healthcare Expertise:

Background in healthcare SaaS or a strong aptitude for learning healthcare terminology and concepts quickly.

Data-Driven Mindset:

Experience using data and insights to inform and optimize product marketing strategies.

Exceptional Communicator:

Strong written and oral communication skills, with the ability to translate technical concepts into compelling stories.

Collaborative Leader:

Able to manage multiple projects in a fast-paced, deadline-driven environment while influencing cross-functional teams.

Customer-Focused:

Passionate about understanding and addressing customer needs to drive meaningful impact. By providing your phone number, you consent to: (1) receive automated text messages and calls from the Judge Group, Inc. and its affiliates (collectively “Judge”) to such phone number regarding job opportunities, your job application, and for other related purposes. Message & data rates apply and message frequency may vary. Consistent with Judge’s Privacy Policy, information obtained from your consent will not be shared with third parties for marketing/promotional purposes. Reply STOP to opt out of receiving telephone calls and text messages from Judge and HELP for help.

Contact:

ckelly@judge.com This job and many more are available through The Judge Group. Find us on the web at www.judge.com