Marketing Manager Position Available In Okaloosa, Florida

Salary Not Available
Position range in Crestview-Fort Walton Beach-Destin, FL Metropolitan Statistical Area $90k – $189k Per Year Marketing Manager
Aimbridge Hospitality dba The Island

Occupation:

Marketing Managers

Location:

Fort Walton Beach, FL – 32548
Positions available: 1
Job #: 12480702

Source:

Employ Florida

Posted:

4/10/2025

Updated:

4/10/2025

Expires:

6/9/2025

Web Site:

Employ Florida
Onsite /

Remote:

Not Specified

Job Type:

Regular, Full Time (30 Hours or More), Permanent Employment Job Requirements and Properties Help for Job Requirements and Properties. Opens a new window. Job Requirements and Properties Help for Job Requirements and Properties. Opens a new window.
Work Onsite
Full Time Education
High School Diploma or Equivalent Experience
36 Month(s) Schedule
Full Time Job Type
Regular Duration
Permanent Employment
Job Description Help for Job Description. Opens a new window. Job Description Help for Job Description. Opens a new window. The Marketing Manager will oversee all aspects of Marketing including advertising, website, agency management and collateral production for a select portfolio of hotels and restaurants. The primary responsibility of the Marketing Professional position is to drive interest in the company’s products, services, and brand. Marketing Professionals develop market strategy, create content, and coordinate with regional locations during marketing campaigns. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities; for OEM associates, overtime does apply and is calculated accordingly. Exempt managers must customarily and regular direct the work of at least 3 full-time associates or their equivalents. Primary duties must consist of administrative, executive, or professional tasks more than 50 percent of the time and job duties must also involve the use of discretion and independent judgement more than 50 percent of the time.

QUALIFICATIONS

Minimum 3 years marketing experience in the hospitality industry, both traditional media and ecommerce
Excellent copywriting and proofreading skills
Works well in a collaborative, agency-like environment
Extensive knowledge of advertising and print collateral production
Very detail-oriented and analytical
Quick learner
Good sense of design and ability to conceptualize requested products
Ability to juggle a variety of projects at the same time and handle the stress associated with multiple deadlines
Good communicator, both written and orally
Ability to work with the Marketing team to accomplish goals on a timely basis
Proficient in Excel, Word and PowerPoint
Basic understanding of website development, SEO and SEM
Ability to analyze marketing opportunities and ad effectiveness
Prior experience in creating and maintaining brand identities
Business, Marketing or Communications degree preferred
Strong interpersonal/communication skills
Ability to use computer keyboard, telephone, and other related business equipment
Ability to coordinate cross-functional work teams toward project completion
Strong attention to detail
Strong planning & organizing skills
Creative thinking

JOB RESPONSIBILITIES

Partnering with hotel teams to drive marketing strategies
Reports to and collaborates with the Director of Marketing on all portfolio wide marketing opportunities
Writing copy, proofing and developing content as needed
Acting as a resource to the field and corporate staff as it relates to all marketing opportunities
Participating in the branding and rebranding of managed assets, including hotels and restaurants
Serving as a communication conduit and counsel for all marketing programs, with both internally stakeholders and externally vendors/agencies
Developing promotional opportunities to increase sales
Managing budgets and analyzing overall effectiveness of marketing efforts
Working in tandem with a two-member design team and partnering with our ecommerce team
Improving internal processes
Executes annual media plans. Coordinates and oversees ad, website and collateral production. This includes negotiating contracts, initiating request for artwork, copywriting, approving artwork, providing follow-up, processing invoices, maintaining the budget and assessing ad effectiveness. Participates in branding discussions and monitors brand cohesiveness through all marketing materials.
Communicates all marketing programs to the field and corporate staff and acts as a resource in assessing marketing opportunities. Provides guidance and direction as needed to the Marketing Dept. staff and develops the marketing dept. infrastructure by improving processes and creating SOPs. Assists hotel property teams with developing annual media plans and provides marketing guidance.
Analyzes marketing plan effectiveness. Researches new marketing opportunities. Develops focus groups to analyze customer needs and travel trends.
Works with outside PR vendors to create press releases as needed. Provides guidance on PR and promotional opportunities to increase sales.
Utilize KSFs personally to prioritize time.
Understand market conditions and their potential marketing value to maximize market share.
Aligns campaigns and materials to overall marketing strategy.
Works with internal partners to define marketing plan scope and objectives.
Develops marketing collateral and messaging.
Drives consistency and brand awareness across regions and locations.
Reviews and tracks status of marketing campaigns and provides updates and ongoing analysis to parties involved.
Remain flexible to the needs of the business. After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following: Now offering Daily Pay! Ask your Recruiter for more details
Medical, Dental, and Vision Coverage
Short-Term and Long-Term Disability Income
Term Life and AD&D Insurance
Paid Time Off
Employee Assistance Program
401k Retirement Plan We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or veteran status. Help for Employer Information. Opens a new window.