Senior Manager, Integrated Marketing Position Available In Orange, Florida

Job Description:

Senior Manager, Integrated Marketing

ID2025-4497

# ofOpenings1

CategoryMarketing & CreativeCompany :

NameUS-FL-LakeNonaWho We AreWe are Tennis! The USTA (United States TennisAssociation) is the national governing body for the sport of tennisand the leader in promoting and developing the sport’s growth onevery level in the United States, from local communities to thecrown jewel of the professional game, the US Open. Why Work for theUSTA? We are a passionate team of staff and volunteers focused ongrowing the sport of tennis and making it accessible to all. We arecommitted to removing barriers and creating opportunities for ALLto participate. Don’t know tennis? Don’t worry, you can still findyourself in the game!

The RoleLead the development and execution ofintegrated marketing plans supporting both the USTA Foundation andthe Diversity, Equity, and Inclusion team initiatives. This rolewill provide strategic marketing direction informed by audienceinsights, champion inclusive marketing strategies, and ensureconsistent, impactful brand messaging with measurable results. TheSenior Manager will play a critical role in fostering awareness,engagement, and impact by driving go-to-market plans aligned withUSTA’s mission and brand goals. This position requires a dynamicblend of strategic planning, creativity, and project management tosupport and amplify key initiatives effectively. Develop tailored marketing plans forthe USTA Foundation and DEI team initiatives, ensuring alignmentwith each group’s unique goals and the overall USTA brand. Use consumer insights and data analysis to guide creativedevelopment, inform messaging, and identify growth opportunitiesacross multiple audience segments. Create comprehensive marketing briefs that outline campaignobjectives, target audiences, key messages, and deliverables toguide creative and activation teams. Lead cross-functional collaboration with internal and externalpartners to create and implement integrated marketing plans. Oversee the creation of marketing assets across variouschannels, including digital, social, email, web, app, and print,ensuring alignment with USTA’s brand and mission. Champion inclusive marketing strategies to effectively engageand grow awareness among diverse and local audiences. Leverage audience insights and data to design impactfulcustomer journeys and manage lifecycles, enhancing engagement andretention. Manage budgets effectively, ensuring resources are allocated tomaximize impact. Build and manage emails using a self-service model,demonstrating a strong understanding of CRM and audience managementstrategies. Lead event marketing support, including planning, logisticscoordination, and on-site execution. Evaluate the effectiveness of campaigns, optimize based onperformance data, and make strategic recommendations to improveimpact and achieve group objectives. Uphold and enforce USTA brand guidelines across all marketingmaterials, ensuring a cohesive and professional brand image alignedwith each group’ objectives. Who You Are Bachelor’s degree in marketing, communications or relatedfield Five to seven years of experience in brand marketing, marketingstrategy, or digital marketing Nonprofit or foundation experience preferred Experience in sports and entertainment a plus Knowledge of multicultural marketing, grant marketing, orDEI-focused initiatives is a plus. Strategic, creative thinker able to work independently andwithin a team Strong written and oral communication skills Ability to use data insights to inform strategy and creativeexecution Ability to be flexible with a positive attitude This position is designated as “hybrid/flex” Occasional travel for meetings or USTA Foundation eventsWhat WeOfferAt the USTA, we know people are our most important asset. Forthis reason, we offer a comprehensive benefits package designed tomeet the needs of a diverse workforce!

Flexibility:

Our Hybrid with Flexibility approach combines abalance of remote working with in-office collaboration to sparkteamwork and creativity. Comprehensive benefits designed to meet your unique needs:

Medical, dental, vision, access to doctors virtually, a flexiblespending account to manage your health and dependent care expenses,and life and disability insurance are a small part of ourofferings.

Time to recharge and energize:

Generous paid time off policy -including vacation, sick, personal, and paid holidays, parentalleave, and a paid winter recess. Plan for your future financially and professionally: 401(k)with employer matching (up to 3%), promotional and growthopportunities, Learning and Development programs to learn on thejob, and up to $5,000 for tuition reimbursement.

Mental and emotional wellness:

Resources for overall well-beingincluding mental health and meditation benefits.

Other cool perks:

A personalized health management program, petinsurance, commuter benefits, identity theft protection, discountswith our network of partners, and fun events are just a few of theoptional benefits available.

The expected range for the annual basesalary for this position $80,000 – 95,000. Any additional pay orbenefits a person may qualify for, are not included in this range.

The actual base salary offered is determined by several variables,including, as appropriate, the applicant’s qualifications for theposition, the years of relevant experience, their unique skills,and the location from which they will be performing the job.

ComeOne, Come AllWe strongly encourage you to apply if you’reinterested; we’d love to learn how you can “serve” our team withyour unique experience! USTA is dedicated to providing equalemployment opportunities for all individuals, regardless of age,disability, national origin, race, color, religion, sex, sexualorientation, gender, gender identity, or expression, pregnancy,veteran status, marital status, family status, alienage orcitizenship status, creed, genetic information, or any other statusprotected by applicable federal, state, or local law. Required Preferred Job Industries Other