Manager, Marketing Digital Channels Position Available In Palm Beach, Florida

Manager, Marketing Digital Channels
Employer
CSL
Location
Boca Raton, FL
Start date
May 21, 2025
categories
job
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Job Details
Company
Job Details
As the Manager of Marketing Digital Channels, you will lead the development and management of impactful digital programs, and campaigns with a cohesive omnichannel strategy. Manage marketing projects across our global websites and app experiences, leading the requirements necessary to develop strategies that exceed outcomes.
Collaboration is necessary, as you will work with Pricing + Strategy, Partners (Ops), Information + Technology (I+T), Creative Design, and other teams to improve our digital tools and platforms. You will promote the vision for measuring the effectiveness of our digital marketing efforts, ensuring a seamless and engaging journey for donors and prospects across all touchpoints. You will be the primary owner and driver for prioritizing our requirements and functionality to maximize results and donor engagement across our web and app platforms in the US, Puerto Rico, and the EU.

JOB DETAILS

Reports To:

Director of Digital Experience

Location:

Boca Raton, FL OR Remote

Direct Reports:

No direct reports but will lead cross-function initiatives

Travel:

Required varies but can be up to 30%.

RESPONSIBILITIES

Strategy Development

• Create meaningful and impactful digital experiences for our donors through innovative digital solutions
  Optimization and Performance
• Partner within Marketing and the broader organization to grow, optimize metrics focused on our our goals while maximizing efficiency of spend
  User Experience and Design
• Apply best practices and technical knowledge (ADA, SEO, etc.) to provide an engaging vehicle for both donors and prospects
  Testing and Learning
• Lead testing projects to evaluate the impact of marketing strategies. Partner with internal stakeholders and agencies to develop and contribute to their learning needs
  Best Practices and Innovation
• Partner with analytics to drive requirements for KPIs and measurement
  Partnership and Collaboration
• Can partner with several partners driving strategic discussions and aligning on different ways to enhance the digital donor experience

JOB SPECIFICATIONS

Education and Experience
Bachelor’s Degree in business administration, marketing or equivalent combination of education
MBA preferred
5 plus years of progressively responsible experience building digital experiences in both web and app platforms
Multi-location B2C environment highly preferred
Technical proficiency with marketing platforms
#LI-Onsite
Our Benefits
CSL offers the following benefits for this full-time position: Options for health care benefits, including choices of plans for medical, dental, and vision, prescription drug coverage; Company-provided basic life insurance and Short

• and Long-Term Disability; the option to participate in CSL’s 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations, illness, and other personal business; and paid observed holidays as designated by the Company.

For more information on CSL Plasma benefits visit https://cslbenefits.com/cslp.
About CSLPlasma
CSL Plasma is one of the world’s largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal, healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma.
We want CSL to reflect the world around us
As a global organization with employees in 35+ countries, CSL embraces inclusion and belonging. Learn more about Inclusion & Belonging at CSL.
Do work that matters at CSL Plasma!