Marketing Manager Position Available In Palm Beach, Florida

Marketing Manager Expedited Travel

• 2.5 West Palm Beach, FL Job Details Full-time $60,000
• $65,000 a year 3 days ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Life insurance Qualifications Salesforce Marketing Cloud Sales Marketing Social media management Bachelor of Science Salesforce Lead generation Brand awareness strategy Mid-level Microsoft Office Master’s degree Acquisition strategy Bachelor’s degree Attention to detail Computer skills Advertising Growth marketing strategy Google Analytics 2 years Communication skills Marketing collateral creation Full Job Description Expedited Travel is an equal opportunity employer.

We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

POSITION SUMMARY

We’re looking for a flexible and versatile lead generator, campaign manager, creative writer looking to take on the world who will be responsible for the growth of our inbound sales channels. The primary function of this position is to drive our lead generation process through the proactive management of our media presence, lead generation campaigns, and production of valuable content.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Develop strategies and tactics to get the word out about Expedited Travel services and drive qualified traffic to our front door. Deploy successful lead generation campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, event management, social media, lead generation campaigns, copywriting, and performance analysis Produce valuable and engaging content that attracts and converts our target groups. Build strategic relationships both internally and externally Prepare and monitor the lead generation budget on a quarterly and annual basis and allocate funds wisely Oversee and approve marketing material, from website banners to hard copy brochures and case studies Measure and report on the performance of campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and social media campaigns accordingly

MOST IMPORTANT COMPETENCIES REQUIRED

Communication/Soft Skills

• Must be able to effectively communicate in both written and verbal forms professionally. Results oriented
• Must deliver results and have a desire to win. Team/Customer Orientated
• Must be willing and able to work closely with other departments, peers, etc. Flexible
• Must be able to demonstrate flexibility within the role. Creative
• Must have the ability to look at things in different perspectives. Detail Orientated—Must pay close attention to detail. Leadership
• Must be able to inform, convince, and persuade others to action on key initiatives Positive Attitude
• Does what it takes to successfully accomplish goals

QUALIFICATIONS

The candidate must communicate both verbally and in written forms effectively. They must proactively lead pre-sales initiatives by building rapport with potential customers and working directly with the field sales team.

EDUCATION AND OR EXPERIENCE

BSc/MSc Degree in Sales, Marketing, Advertising and/or Journalism or related field preferred Computer/Microsoft Office knowledge Salesforce Marketing Cloud

REQUIREMENTS

Demonstrable experience in lead generation with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels lead campaigns that engage, educate and motivate Solid knowledge of website analytic tools (e.g., Google Analytics) and Salesforce.com Experience in setting up and optimizing social media campaigns Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets A sense of aesthetics and love for great copy and witty communication Annual Base Salary plus Quarterly Bonus Structure up to 20% and full benefits.

Job Type:

Full-time Pay:

$60,000.00

• $65,000.

00 per year

Benefits:

401(k) Dental insurance Health insurance Life insurance Paid time off Vision insurance

Schedule:

Monday to

Friday Experience:

Lead generation: 3 years (Required)

Salesforce Marketing Cloud:

2 years (Required) Ability to

Commute:

West Palm Beach, FL 33401 (Required)

Work Location:

In person