Email & SMS Marketing Manager Position Available In Seminole, Florida

Email & SMS Marketing Manager 1.0 1.0 out of 5 stars Sanford, FL 32771 Company Overview We are a high-growth feminine hygiene and skincare brand built on empowering routines, clean ingredients, and community-first storytelling. Our mission is to support confidence, wellness, and education through products that work—and a brand voice that resonates. As we scale, we are investing deeply in our lifecycle marketing engine to drive retention, increase customer lifetime value, and create genuine connection through intentional email and SMS communication. Position Overview We’re looking for a strategic and execution-focused Email & SMS Marketing Manager with deep expertise in Klaviyo and SMS marketing tools to take ownership of our email and SMS channels from content creation to performance analysis. This is not just a scheduling role—you will lead content strategy , write and edit high-converting messages, manage complex flows, and turn data into action to support launches, restocks, retention, and education. This person must understand beauty and feminine care audiences , from tone to timing to what builds trust and converts. Key Responsibilities Email Marketing (Klaviyo) Build and execute weekly email campaigns around product launches, restocks, promotions, and wellness education Create and maintain automated flows (welcome, abandoned cart, post-purchase, winback, subscriber nurture, etc.) Manage segmentation to target customers by behavior, lifecycle stage, and product interest Write engaging, on-brand copy with a clear understanding of feminine wellness tone and voice Implement A/B testing to continuously improve subject lines, content, and send strategy Monitor performance metrics and provide actionable insights (open rates, CTR, conversion, revenue, unsubscribes) SMS Campaigns (Klaviyo SMS, Postscript, or Similar) Plan and send weekly SMS campaigns for drops, flash sales, loyalty messages, and time-sensitive updates Build SMS flows (cart recovery, shipping updates, loyalty rewards, restocks) Segment SMS audience to ensure relevant, compliant targeting Write concise, clear, and persuasive SMS copy that reflects brand tone Optimize for performance and manage opt-out rates Analytics & Optimization Build weekly and monthly reports on email + SMS performance Use data to inform changes in timing, audience, creative, and strategy Ensure ongoing deliverability health, list hygiene, and growth tracking Collaborate with creative and marketing teams on campaign planning and integrated launch execution Required Skills & Experience 3+ years of email marketing experience with Klaviyo in an eCommerce environment Proven success running SMS campaigns using Klaviyo SMS, Postscript, or Attentive Deep understanding of segmentation, automation, and lifecycle flows Strong copywriting ability with experience writing for women’s wellness, beauty, or skincare brands Proficient in reading and interpreting analytics dashboards and A/B testing outcomes Familiar with Shopify and product-based eCommerce behavior Detail-oriented and organized; able to manage multiple campaigns and deadlines Self-starter who thrives in a remote, fast-paced, highly creative environment

Bonus Points For:

Previous experience working with feminine care , skincare , or wellness brands Familiarity with retention-based revenue models (subscriptions, bundles, loyalty programs) Graphic design capability (Canva or Figma) or ability to brief and manage creative Knowledge of email compliance (GDPR, TCPA, CAN-SPAM) and deliverability best practices Previous experience owning product launch campaign calendars and working across teams You’ll Thrive in This Role If You… Know how to educate and convert through email—not just sell Can make a subject line irresistible in under 6 words Understand how to talk about intimate products with clarity, confidence, and respect Have experience building flows that don’t just welcome , but retain Know that data is not optional—it drives every decision Are excited to own and scale two of the most powerful revenue channels in the business

Job Type:

Part-time Pay:

$36,000.00 – $60,000.00 per year Expected hours: 25 per week

Schedule:

4 hour shift 8 hour shift Monday to Friday Weekends as needed

Work Location:

In person