Marketing Director Position Available In Seminole, Florida

Marketing Director Decision Tactical LLC Sanford, FL Job Details Full-time $100,000 a year 13 hours ago Benefits Health insurance Dental insurance Paid time off Vision insurance Employee discount Professional development assistance Life insurance Qualifications Director Management Managing marketing teams Managing marketing project budgets WordPress 5 years Managing marketing, advertising or public relations teams Attribution modeling Data analytics Marketing experience (3-5 years) VP IT project team management (1-10 team members) Google Ads Growth marketing strategy Senior level AI Leadership Marketing Performance marketing Full Job Description About Decision Tactical Decision Tactical is Florida’s most immersive tactical training and entertainment facility—combining the adrenaline of SWAT-style scenarios with the accessibility of a public experience center. From everyday civilians and tourists to elite law enforcement, our 43,000 sq. ft. facility trains minds under pressure. We’re growing fast and need a strategic, AI-forward marketing leader to drive that growth across local, tourist, and event markets. Role Summary We’re seeking a hands-on, data-driven Marketing Director who can set strategy, lead a small team, and maximize the power of AI tools to scale Decision Tactical’s reach. This role oversees all aspects of demand generation, brand growth, and conversion performance—across three key markets: Tourists visiting the Orlando area Local general public (civilian & enthusiast traffic) Corporate and law enforcement event clients You must be comfortable blending strategic thinking with tactical execution and managing a lean, AI-assisted team to outperform large teams with larger budgets. Key Responsibilities Strategy & Leadership Own the full-funnel marketing strategy (awareness to conversion to retention) Translate business goals into targeted, measurable marketing campaigns Lead a nimble team of 3-5 people plus external contractors/vendors Report directly to the CEO with clear performance metrics and impact updates Growth Marketing & AI-Driven Campaigns Oversee performance marketing across Google Ads, Meta, TikTok, YouTube, etc. Direct the use of AI platforms (ADXL, Artisan AI, Smartly.io, 11x) to scale creative output and campaign testing Manage budgets, CAC, ROAS, and LTV metrics to optimize spend Content, Brand, and Experience Guide brand messaging and tone across all channels (web, email, social, print) Ensure video, graphic, and written content aligns with audience segments Partner with team to generate high-conversion ads and organic content using AI and UGC Analytics & Optimization Define KPIs across channels; lead reporting using GA4, Qlik, CRM dashboards Leverage AI and automation for A/B testing, funnel analysis, and remarketing Improve visibility and attribution across Odoo CRM, Bokun booking, and WordPress site Event, Partner, and Local Marketing Promote and optimize in-house events and group bookings Drive strategic partnerships with hotels, convention bureaus, local influencers Oversee listing and content strategy across platforms like Eventbrite, Fever, Google Events, and local tourism sites Required Qualifications 5+ years of marketing experience with at least 2 years in a leadership role Demonstrated experience with AI-enhanced marketing tools and automation Hands-on experience with paid media platforms (Google, Meta, TikTok, etc.) Solid understanding of data tracking, marketing attribution, and funnel performance Proven ability to lead small teams and wear multiple hats effectively Preferred Experience Experience in tourism, attractions, entertainment, or tactical training sectors Familiarity with tools like Odoo, Bokun, WordPress, Zapier, and Qlik Sense Strong portfolio showing integrated campaigns and growth outcomes Comfort with rapid testing and iteration using AI-generated content What Success Looks Like Significant and measurable increase in bookings, foot traffic, and memberships Local and tourist markets consistently fed through high-performing funnels Clear ROI from AI tools and efficient campaign execution with a lean team A proactive, goal-oriented marketing team that thrives under your leadership Perks & Benefits Competitive salary + performance bonuses Access to top-tier AI marketing software and tools Free access to Decision Tactical experiences for you and your family Potential flexibility in scheduling and remote days Direct influence on the growth of a one-of-a-kind tactical experience company Options will be available soon

Job Type:

Full-time Pay:

$100,000.00 per year

Benefits:

Dental insurance Employee discount Health insurance Life insurance Paid time off Professional development assistance Vision insurance

Schedule:

8 hour shift Monday to Friday Ability to

Commute:

Sanford, FL 32771 (Required) Ability to

Relocate:

Sanford, FL 32771: Relocate before starting work (Required)

Work Location:

In person