Marketing Director, Professional Segment Partner Position Available In Cobb, Georgia

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This is a hybrid position. Qualified candidates must be able to commute 2 days per week to a Wolters Kluwer US-based office. This is also an individual contributor position with dotted-line to centralized marketing teams. About the Role As the Customer Unit Lead for the Professional segment, you will be the strategic marketing owner for one of our largest and most complex customer units. This segment includes accountants and tax professionals across a range of firm sizes, with varied needs and expectations. Acting as the Marketing Lead for the Professional unit, you will shape and execute marketing strategies that reflect deep customer understanding and drive measurable growth. This role bridges strategy and execution, and will work closely with Sales, Product, and cross-functional marketing teams. Key Responsibilities Strategic Ownership Serve as the primary marketing point of contact for the General Manager and leadership team of the Professional segment Translate business goals and customer needs into a clear marketing strategy and roadmap for the segment Own the full-funnel strategy—from awareness to conversion to retention—for the Professional segment Cross-functional Collaboration Partner with Demand Generation, Product Marketing, Brand & Communications, eCommerce, and Content teams to bring integrated campaigns to life Collaborate with Product and Customer Success teams to align on GTM plans and lifecycle marketing initiatives Customer-Centric Planning Develop and maintain deep knowledge of the Professional customer—firm size, buying behaviors, pain points, personas, and journeys Prioritize marketing initiatives based on Professional segment needs, opportunities, and performance data Guide message development to ensure consistent and differentiated positioning across channels Campaign and Messaging Leadership Drive the creation and execution of segment-specific campaigns and content that resonate with Professional audiences Ensure personalization and relevance across tactics, from outbound marketing to digital commerce experiences Insight and Strategy Contribution Continuously gather and share customer and market insights with Product and broader Marketing teams Monitor performance KPIs and adjust plans to optimize impact and ROI Be the voice of the Professional customer unit in cross-company marketing planning and strategy Qualifications 10+ years of experience in B2B marketing (product marketing and/or lead generation), with 3+ years in a strategic or segment leadership role Saas/software industry experience, required Demonstrated ability to drive go-to-market success and cross-functional alignment Experience developing messaging frameworks and segment-specific marketing strategies Analytical and insight-driven with a track record of using data to inform marketing decisions Exceptional communication and stakeholder management skills Experience working in matrixed and highly collaborative environments Knowledge of the tax and accounting profession or adjacent industries, a plus Preferred experience in the following: ecommerce, demand generation, customer lifecycle marketing, search engine marketing, and/or marketing automation Salesforce experience, preferred Travel Requirements – 20-30% Why This Role Matters The Professional segment is the backbone of our customer base, and this role ensures our marketing is tailored, strategic, and impactful. As the Customer Unit Lead, you’ll have visibility across the organization and play a critical role in advancing our customer-centric transformation. This role also serves as a key stepping stone in the succession path for senior marketing leadership. The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Target salary range

CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA

$189,950 – $268,900 If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide. Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time. Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers. We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide. For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, and LinkedIn. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. In 2024 we were awarded Ragan’s Top Places to Work for

Employee Wellbeing:

Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program. Wolters Kluwer and all its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected status. GDPR Careers Privacy and Cookies Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You’ll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.