Marketing Manager Position Available In Cobb, Georgia

Marketing Manager
Mondo
Marietta, GA About the Role We’re seeking a strategic, hands-on Marketing Manager who thrives in a fast-paced environment and brings both digital and print marketing expertise. This role supports a few dozen franchise locations and leads a small but mighty in-house team—while also directing external agency partners. The ideal candidate is results-driven, entrepreneurial-minded, and laser-focused on one thing: generating leads and reducing cost per appointment (CPA). You’ll play a key role in developing and executing 6-month marketing plans, analyzing results, and constantly refining efforts to drive ROI. You’ll collaborate with franchise owners, guide internal team members, and be the go-to resource for smart, tactical marketing strategy and execution. Key Responsibilities Lead marketing initiatives across a few dozen franchise locations, with an equal focus on digital and print.
Manage and mentor two in-house team members focused on digital and print execution.
Work closely with external digital marketing agency to guide strategy, optimize media mix, and improve performance across campaigns.
Create and execute quarterly and 6-month marketing plans based on performance data and growth targets.
Track, analyze, and report on cost per appointment (CPA) and other key performance indicators to franchisees and leadership.
Attend quarterly franchise meetings to help set marketing budgets, review performance, and align on goals.
Ensure all communications—written and verbal—are clear, consistent, and on-brand.
Remain hands-on in campaign execution when needed, while still operating strategically at a high level.
Proactively identify new opportunities, test initiatives, and iterate quickly based on outcomes. Must-Have Qualifications 5+ years of marketing experience, including managing both digital and print marketing.
Proven track record working with digital marketing agencies or vendors.
Experience managing or supporting multi-location or franchise-based businesses is a big plus.
Highly analytical and performance-oriented; CPA and ROI are your north stars.
Ability to think strategically and execute tactically—this is not a purely creative role.
Comfortable creating plans from scratch and building processes with little hand-holding.
Excellent written and verbal communication skills.
Strong leadership and team management skills, with experience guiding small teams.
Comfortable using Mac/Apple products.
Must be on-site 5x per week Nice to Haves Familiarity with CRM or marketing automation tools.
Experience in a franchise environment.
Understanding of the print production process and timelines.
Knowledge of tools that support marketing performance projections and reporting.