Audience Marketing Manager, Expanded Enterprise Position Available In DeKalb, Georgia

Audience Marketing Manager, Expanded Enterprise The Home Depot

• 3.

7 Atlanta, GA Job Details 1 hour ago Benefits Paid parental leave Employee stock purchase plan Work from home Parental leave 401(k) matching Qualifications 5 years Bachelor’s degree Senior level Communication skills Marketing Multichannel marketing Full Job Description

OVERVIEW

Location

• Atlanta, GA Job ID
• Req146489 Category
• Marketing Company Overview What’s the best place we’ve ever built?

The place where we work. At Home Depot, our goal is to provide the highest level of service, the broadest selection of products, and the most competitive prices. As the world’s largest home improvement specialty retailer, we operate more than 2,200 retail stores across North America. And each of our associates are focused one thing — helping our customers build and improve their homes, businesses, and ultimately their lives.

JOB DESCRIPTION

Position Purpose:

This role supports the Audience strategy of Expanded Enterprise initiatives. The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 7th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a manager to be a key architect of enterprise marketing initiatives that are integrated across internal and external channels. This person will be charged with identifying, evaluating, designing, and executing marketing initiatives against aggressive brand building and sales driving goals. This candidate will lead strategy working with our business partners, marketing and channel leaders and agency partners to determine the optimal mix of tactics, creative, messaging, insights and marketing to advance our brand strategy through a key business initiative. They will be instrumental in powering a cross-functional partnership between teams overseeing efforts to best accelerate development, implementation and measured customer adoption of the collective marketing channel roadmaps and brand strategy. Success in understanding data, insights and translating trends into action will be critical to ensure that the customer experience is of the highest quality in order to drive sales. The Manager role takes ownership of work streams that are most critical to our strategic brand vision and will have exposure to The Home Depot business to build trusted working relationships while affecting change from within one of the world’s leading retailers.

Key Responsibilities:

10% Brand Awareness

• Help drive demand creation by creating brand awareness activities for internal associates 10% Execution

• Organic Initiative Execution:

  Lead and support cross-functional project teams to manage and execute high value initiatives, special projects and requests for Marketing and Business leaders 20% Projects

• Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting that supports execution of the planning and activation process 60% Strategies

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Strategy Formulation and Activation:

Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan consistent with our multi-channel marketing strategies

Direct Manager/Direct Reports:

This position typically reports to Director of Marketing This position has 0

Direct Reports Travel Requirements:

Typically requires overnight travel less than 10% of the time.

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

Must be eighteen years of age or older. Must be legally permitted to work in the United States.

Preferred Qualifications:

Excellent written and verbal communication skills A minimum of 5+ years’ experience in marketing, communications, or media planning, either at another company or at a media/advertising agency The ability to link business goals to communication strategies and creative concepts A strong formal and informed advocate of brand communications strategies and tactics, particularly to internal stakeholders A high interest in developments in technology and media that can affect brand communications, and the ability to communicate and advocate to all relevant brand constituencies how these developments can change the competitive and media landscape Must be able to manage multiple internal and external partnerships and coalesce them into a united front supporting key brand initiatives

Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.

Competencies:

Decision Quality Collaborates Drives Engagement Ensures Accountability Plans and Aligns Communicates Effectively Customer Focus Develops Talent Drives Results Manages Conflict

BENEFITS

Paid parental leave to bond with your new addition 401(K) savings plan with company match Merit increases and performance bonuses On-the-spot recognition and rewards for a job well done Bonus Eligible 401(k) Company Matching Employee Stock Purchase Program See More Benefits Work Location Work Location Hybrid

• An associate in a hybrid role blends in-office and remote/virtual working to complete their job duties. An associate may be required to work from a designated Home Depot location on some days, and may work from a virtual/remote location on others. We also refer to this as location
• flex. Work From Home
• Location Specific
• An associate in this role primarily works from home but is assigned a THD location and is periodically required to report to their in-office location.

Associates must live within the same state and within a commutable distance of their assigned THD location. Learn more about our 4 different work locations. Additional information will be provided during the application process. × Work Location Onsite

• An associate in an onsite role works in a specific Home Depot location in order to complete their job duties. Multisite
• An associate in a multisite role works from multiple locations (e.g. Home Depot location or a customer’s homes) to complete their job duties. Hybrid
• A hybrid role blends in-office and remote/virtual work locations. An associate will work from a designated Home Depot location on some days and remote/virtually on others. Remote/virtual
• An associate in a remote/virtual role does not have to be at a designated Home Depot location to complete their job duties.

Close Store Location 9090 2455 PACES

FERRY RD

Atlanta, GA Once you’ve applied, please come back and apply for other jobs at this store and any store near you.