Content Marketer, Senior Manager Position Available In DeKalb, Georgia

Job Description:

Credit Acceptance is proud to be an award-winning company withlocal and national workplace recognition in multiple categories!

Our world-class culture is shaped by dedicated Team Members whoshare a drive to succeed as professionals and together as acompany. A great product, amazing people and our stable financialhistory have made us one of the largest used car finance companiesnationally. Our Support teams work with multiple departments in adynamic environment that promotes flexibility and autonomy, whileoffering the opportunity to collaborate with a diverse group ofprofessionals. We work to comply with our company standards, exceedcustomer expectations and drive our Great Place to Work culture.

Through the consistent delivery of quality services andunderstanding the needs of our business, we develop innovativeimprovements as we strive towards our company’s Big, Hairy,Audacious Goals! As the Senior Manager, Content Marketing, you willsupport our company and brand goals by building our contentmarketing function from the ground up. This is a strategic andhands-on role responsible for leading the planning, development,and execution of content strategies and initiatives that drivebusiness outcomes from brand awareness to dealer engagement tocustomer education. This role will be critical in positioning ourcompany and brand as a thought leader, fueling demand generationand supporting customer lifecycle marketing. You will help to shapeour brand voice and deliver impactful content across a variety ofdigital channels, including our website, social media, and otherexternal communications. We are on a journey to transform theCredit Acceptance brand and marketing function and are building ateam that brings together your expertise with a mission-drivenorientation to create something truly special.

Outcomes andActivities:

Build the content marketing function from the groundup, including establishing foundational processes, contentoperations, and resourcing models Balance quick-turn, high-impactdeliverables with long-term strategic planning to meet immediateneeds while laying the groundwork for future growth Develop andexecute a comprehensive content marketing strategy aligned withbusiness goals and target audiences (car dealers and sub-primeconsumers) Define content pillars and identify high-leverage themesacross multiple target audiences and/or markets Create and manage acontent calendar that supports product launches, campaigns, andother key initiatives Oversee and manage a content ecosystem thatspans formats (blogs, white papers, case studies, videos, socialposts, emails, etc.), channels, and audiences, ensuring that everyasset supports our brand story, drives engagement, and contributesto business growth Ensure all content is high-quality, on-brand,consistent in tone and voice, and compliant with applicablefinancial services regulations Collaborate with cross-functionalpartners and channel owners to ensure content is strategicallyaligned, compliant, and effectively distributed across web, email,social, and other key channels Track, analyze, and report oncontent performance metrics around SEO and demand generation andoptimize based on insights Establish team structure and resourcingmodels to scale content operations as needed

Knowledge and Skills:

Builder mentality with a bias for action and the ability to thrivein an evolving environment with limited precedent Exceptionalstorytelling, writing, and editing skills across multiple formatsand channels with the ability to translate complex topics intoclear and engaging content Deep understanding of content marketingstrategies, digital distribution channels, SEO best practices, andcustomer journey mapping Strong project management skills, with theability to lead multiple initiatives and manage resourcesCollaborative and influential communicator, able to build trust andalignment with cross-functional partners, including product, sales,analytics, legal and other teams within marketing Knowledge of bestpractices for amplifying content via digital channels, includingorganic social media, other owned channels, and paid placementsAnalytical mindset with a track record of developing KPIs andreporting on metrics to a senior level audience

Requirements:

Bachelor’s degree in marketing, communications, journalism, orrelated field (or equivalent experience in key knowledge areas)Proven experience (8 years) in content marketing or similar role;at least 3 years in a leadership or senior role Proven track recordof building and scaling content programs in multiple formats thatdrive measurable business results Proficiency with content tools(e.g. content management systems, analytics tools, SEO tools)Experience managing teams, freelancers, and/or agencies Trackrecord of successfully navigating complex organizations andaligning content strategies with cross-functional stakeholders

Preferred:

Experience in regulated industries

TargetedCompensation:

$148,500 – $173,000 base salary an annual bonus plan.

This position is not currently open to individuals who requiresponsorship now or in the future to work legally for CreditAcceptance, such as H-1b / H-4 or F-1 OPT visa holders. LI-Remotezip INDCSMP Benefits Excellent benefits package that includes401(K) match, adoption assistance, parental leave, tuitionreimbursement, comprehensive medical/ dental/vision and manynonstandard benefits that make us a Great Place to

Work Our CompanyValues:

To be successful in this role, Team Members need to be:

Positive by maintaining resiliency and focusing on solutionsRespectful by collaborating and actively listening Insightful bycultivating innovation, accumulating business and role specificknowledge, demonstrating self-awareness and making qualitydecisions Direct by effectively communicating and conveying courageEarnest by taking accountability, applying feedback and effectivelyplanning and priority setting

Expectations:

Remain compliant withour policies processes and legal guidelines All other duties asassigned Attendance as required by department Advice ! Weunderstand that your career search may look different than others.

Our hiring team wants to make sure that this would be a fit notjust for us, but for you long term. If you are actively looking orstarting to explore new opportunities, send us your application!

P.S . We have great details around our stats, success, history andmore. We’re proud of our culture and are happy to share why – let’stalk! Required degrees must have been earned at institutions ofHigher Education which are accredited by the Council for HigherEducation Accreditation or equivalent. Credit Acceptance isdedicated to providing a safe and inclusive working environment forall. As part of our Culture of Compliance, we are proud to be anEqual Opportunity Employer and value our culturally diverseworkforce. All qualified applicants will receive consideration foremployment regardless of the person’s age, race, color, religion,sex, gender, sexual orientation, gender identity, national origin,veteran or disability status, criminal history, or any otherlegally protected characteristic.

California Residents:

Pleaseclick here for the California Consumer Privacy Act (CCPA) noticeregarding the personal information Credit Acceptance may collectfrom you. Play the video below to learn more about our Companyculture.