Digital Marketing Manager Position Available In DeKalb, Georgia

Digital Marketing Manager 3.5 3.5 out of 5 stars Atlanta, GA 30303 • Hybrid work About Us We are a fast-growing, aesthetics-driven brand in the beauty and wellness industry, focused on scaling both our e-commerce platforms and social media presence. Our company runs multiple Shopify stores and operates across aesthetics, plastic surgery, skincare, and wellness verticals. We are seeking a Digital Marketing Manager who lives and breathes influencer marketing, UGC content, and high-performance digital strategy. What You’ll Do Influencer & UGC Management Identify, vet, and recruit micro and macro influencers on Instagram, TikTok, YouTube, and Twitter Manage UGC creator outreach across platforms (TikTok Creator Marketplace, influencer databases, etc.) Negotiate deliverables, contracts, and compensation with influencers Track content deadlines, deliverables, and usage rights Build and maintain an influencer CRM Monitor influencer performance and ROI Shopify & E-Commerce Operations Oversee daily Shopify store operations, including product uploads, content updates, and banner updates Collaborate with design and product teams to launch and optimize landing pages Monitor KPIs such as conversion rates, AOV, bounce rate, and funnel performance Launch and test promotional campaigns, bundles, and discount strategies Track product trends and coordinate with supply chain and logistics teams Content & Campaign Execution Develop and manage paid social content pipelines for TikTok, Meta, Instagram Reels, and YouTube Shorts Collaborate with in-house and freelance creators to produce high-performing UGC and branded content Brief editors with performance-driven creative scripts and content ideas Utilize viral trends to develop ad-ready content strategies Manage ad creative testing and implement performance feedback loops Analytics & Growth Analyze performance metrics across channels, including CTR, CPA, CPM, and conversion rates Build weekly and monthly performance reports using Shopify, Google Analytics, Meta Ads, and TikTok Ads dashboards Suggest and execute A/B tests for ads, email flows, product pages, and landing pages Collaborate with the paid media team to align creatives with targeting strategies Email, SMS & Retargeting Campaigns Oversee email and SMS campaign calendars (Klaviyo, Attentive, or Postscript) Segment audiences and build customer journeys that drive revenue Manage retargeting content and creative strategy across Meta, TikTok, and Google Display Networks Brand & Market Strategy Stay informed on aesthetic, beauty, and wellness trends to maintain cultural relevance Work with the CEO and brand team to refine brand tone, positioning, and growth strategies Manage reputation and community engagement across platforms (comments, DMs, etc.) Propose ideas for brand campaigns, giveaways, product launches, and strategic partnerships Requirements 3+ years of experience in digital marketing, with a focus on e-commerce, influencer marketing, or direct-to-consumer (DTC) brands Strong understanding of Shopify and performance tracking tools Proven success working with influencers, creators, and UGC content Experience managing paid creative pipelines for Meta and TikTok Ads Strong copywriting, creative briefing, and marketing strategy skills Proficiency with Klaviyo, Google Analytics, and Meta Ads Manager Excellent organizational and time management skills Ability to work independently and drive projects forward Familiarity with beauty, skincare, plastic surgery, or wellness industries is a strong plus Experience with platforms like Airtable, Notion, Later, or CreatorIQ is a bonus Must be results-driven, data-obsessed, and trend-savvy Why Join Us? Work with one of the fastest-growing beauty and wellness brands in the United States Be part of a creative, bold, and innovative team Opportunity to build viral campaigns that make a real impact Competitive salary plus performance-based bonuses Flexible working hours (remote or hybrid options) Access to brand treatments, skincare products, and aesthetic perks How to Apply Please submit your resume, a short cover letter, and any portfolio links or examples of campaigns you have managed (influencer lists, content samples, creative briefs, etc.).

Job Type:

Full-time Pay:

From $65,000.00 per year

Benefits:

Flexible schedule

Schedule:

8 hour shift Monday to Friday Ability to

Commute:

Atlanta, GA 30303 (Required)

Work Location:

In person