Marketing Insights Senior Director Position Available In DeKalb, Georgia

Location(s):

United States of America City/Cities:

Atlanta Travel Required:

00% – 25%

Relocation Provided:

No Job Posting End Date:

May 16, 2025

Shift:

Job Description Summary:

The Marketing Insights Director is responsible for leading routine and ad hoc marketing insights and analysis to inform the Marketing strategy, planning and marketing execution for a key customer, while also ensuring that insights play a disciplined role in building consumer driven strategic marketing initiatives and marketing effectiveness, to stimulate beverage consumption and reinforce brand equity of Coca-Cola brands. Through a disciplined and innovative approach, this role will utilize human insights, and data to generate key marketing insights to ensure impactful marketing solutions and execution for future growth. This role is responsible for leading and influencing the customer’s marketing strategy and execution as it relates to beverages, based on consumer trends and industry insights. Additionally, this role will be responsible for leading the development, sell-in, execution, commercialization and analysis of key strategic marketing initiatives, aligned with TCCC and Customer marketing strategy and plan.

Location:

Atlanta, GA (hybrid – onsite 3 days Tuesday – Thursday)

Estimated Travel:

~25% Function Related Activities/Key Responsibilities Unleash the full potential and power of marketing insights and analysis (e.g. post program analysis and return on marketing investment) to gain learnings in order to deliver effective marketing strategies, best in class marketing execution and ensure impactful marketing solutions to drive beverage incidence. Create, communicate, deliver, test, measure, and automate marketing to more effectively target and drive consumer engagement through consumer driven insights. Drive execution and actionable strategies from consumer insights and bring the consumer perspective to making decisions that shape marketing initiatives by leveraging existing proprietary and syndicated data and tools (e.g., NPD/CREST, Technomic, Kantar, DINE, CBL, etc.) Partner with Strategy, Insights and Innovation lead to leverage all available research. As needed, lead creation and execution of custom research driven by strategic customer needs following the investigation of existing proprietary and syndicated data (e.g. marketing and merchandising effectiveness) Lead development, sell-in, and execution of strategic marketing initiatives, aligned with customer marketing strategy, inclusive of leadership of beverage integration, execution to maximize customer and system value Lead value-based relationships between Coca-Cola and customer’s Marketing organization and agencies via resource identification / alignment, customer management and communication routines Develop and execute retail “go-to-market” strategies using market knowledge (e.g., industry, competitive set, Company needs) in order to maximize short and long-term growth. Develop and communicate written briefs for use by agencies or suppliers to direct work activities to generate concepts for effective execution Partner with the enterprise and work across NAOU and Global Marketing resources (including Human Insights, FSOP, Channel, Brand, etc.) to bring in best practices, tools, and learnings Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, digital and social, consumer initiatives and media leadership with organization

Education Requirements:

Bachelor’s Degree:

Master’s Degree preferred.

Related Work Experience:

Minimum of 10+ years related experience in

Marketing Strategy and Insights, Analytics, Customer Management, Advertising Development, Promotion Development, and Digital/IMC Key Capabilities:

Human-Centered Design Applies human-focused approach and creative thinking to solve complex problems and create new solutions and opportunities for growth.

Data Analysis and Human Insights:

Collects, analyzes, and interprets data, to identify patterns, opportunities, and gaps, and integrate across disparate data sources. And to reach conclusions and/or presents insights and findings Story telling: Prepares, crafts, and delivers a memorable narrative to engage audiences

System Leadership and Alignment:

Develops explicit plans to ensure profitability at scale by prioritizing shared value and aligned interests with System partners

Functional Skills:

Agile:

Demonstrates a mindset and a way of working that empowers us to collaborate with our users to deliver valuable working solutions through iterating and responding to change.

Customer Value Creation:

Partners with customers to drive short and long-term value growth from our brands, packages, and demand creation. Ability to navigate complex and senior level customer relationships

Communication Skills:

Ability to communicate complex information and implications both verbally (in interactions with senior customer leaders) and in written presentations, utilizing “storytelling techniques” to communicate a clear, compelling, and cohesive story.

Ways of Working:

Collaborates as a network to solve meaningful problems

Skills:

Customer Management, Data Analysis, Design Thinking, Human Insights, Influencing, Marketing Insights, Marketing Strategies, Storytelling Pay Range:

$189,000 – $217,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.