Director, Digital Marketing Position Available In Fulton, Georgia
Tallo's Job Summary: Perkins is recruiting a Director, Digital Marketing to revolutionize their digital guest engagement strategy. The ideal candidate will have 8+ years of experience in CRM, e-commerce, and loyalty strategy, with a proven track record of driving traffic and sales growth. Responsibilities include leading loyalty platform evolution, enhancing customer experiences, and optimizing off-premise sales channels. Success will be measured by increased loyalty membership, guest retention, and data-driven campaign performance.
Job Description
Director, Digital Marketing 3.3 3.3 out of 5 stars 5901 Peachtree Dunwoody Road, Sandy Springs, GA 30328 Perkins is seeking a strategic and visionary Director, Digital Marketing to lead the transformation of our digital guest engagement strategy. This role will be instrumental in reimagining loyalty—not just as a transactional rewards platform, but as a dynamic, brand-building engine that influences guest behavior, drives trial, builds long-term stickiness, and differentiates Perkins in a crowded marketplace. The ideal candidate will bring a strong background in e-commerce, CRM, and loyalty strategy, with the ability to evolve our off-premise sales channels and consumer engagement into a more innovative, flexible, and promotional ecosystem. This leader will collaborate cross-functionally to deliver measurable growth in traffic, check average, and customer lifetime value through a best-in-class loyalty experience and digital journey.
Key Responsibilities:
Strategic Leadership:
Lead the end-to-end transformation of Perkin’s loyalty and e-commerce programs, establishing a vision that positions loyalty as a growth-driving marketing asset.
Loyalty Platform Evolution:
Evaluate the capabilities and limitations of current systems and lead the assessment and/or enhancement or replacement to deliver greater personalization, promotional agility, and behavioral targeting.
Customer Experience Innovation:
Design the consumer journey to go beyond basic transactions —creating emotional connections and increasing frequency and lifetime value through differentiated experiences, gamification, and exclusive access.
Data & Personalization:
Leverage guest data and behavioral insights to build segmented campaigns and personalized offers that drive traffic, trial, and retention.
Digital Engagement & E-commerce Optimization:
Oversee the digital ordering experience and partner with operations and IT to ensure seamless integration across web, app, and in-store channels and find additional opportunities revenue.
Off-Premise Sales Layers:
Evaluate and optimize strategies (including but not limited to Catering, Delivery, 3rd party platforms, Family Bundles) to build out Perkin’s off-premise sales channels to meet the various target consumer need states and opportunities within the family and casual dining.
Collaboration & Communication:
Work closely with Marketing, Operations, Finance, and Franchise Partners to build alignment, communicate performance metrics, and ensure executional excellence at every touchpoint.
Measurement & ROI:
Develop KPIs and reporting frameworks to track program performance, customer segmentation, and campaign effectiveness. Regularly report to leadership on impact and insights.
Qualifications:
8+ years of experience in CRM, digital marketing, loyalty program development, or e-commerce within the restaurant, retail, or hospitality industries Proven success leading platform transformations and building loyalty programs that deliver traffic and sales growth Track record for identifying, building and growing new sales channels opportunities outside of already established revenue streams Deep understanding of guest lifecycle management, segmentation, and behavioral targeting Experience working with loyalty platforms (e.g., Paytronix, Punchh, SessionM) and associated tech stacks Strong analytical mindset with the ability to translate data into actionable insights Excellent leadership, communication, and cross-functional collaboration skills Passion for hospitality, innovation, and guest-centric marketing
Preferred Skills:
Experience with tools/platforms such as Punchh, Thanx, Salesforce, Olo, SessionM, or similar Familiarity with mobile app development, UX/UI best practices, and API integrations Strong presentation and storytelling skills for internal and franchisee audiences Budget and vendor contract management experience
What Success Looks Like:
Growth in loyalty membership, frequency, and guest retention Elevated digital guest experience with frictionless ordering and engagement Strong franchisee adoption of loyalty and digital tools Data-driven campaign performance and personalization at scale Cross-functional alignment and recognition as a digital thought leader within the organization
