Executive Director of Marketing and Growth – Online College Position Available In Lowndes, Georgia

Executive Director of Marketing and Growth – Online College
Valdosta State University
in Valdosta, GA

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Full-Time

Salary:

$122,000

Posted:

06/17/2025

Application Due:

Open Until Filled

Category:

Online and Distance Education Programs; +2 Other Executive; Communications, Marketing, and Public Affairs Leadership, Direction, and Supervision
Responsible for building upon the program’s early successes and achieving sustained rapid enrollment growth in keeping with ambitious targets. Oversee the delivery of innovative career oriented degree programs that meet student and workforce demands. Lead the development of, update as needed, and meet the goals of a comprehensive aggressive business plan. Manage Operations
Assume major management responsibility for OCCA. This would include the direct management of the advising and mentor/coach teams as well as indirect support for OCCA-focused and funded positions across the university. Develop it into a recognized national brand. Make administrative and procedural decisions, assign duties, and promote efficiency. Drive all functions related to development and execution of a comprehensive business plan. Serve and celebrate with adult learners desirous of degree completion and career advancement. Marketing
Work closely with the University Marketing team to direct the formation of a comprehensive marketing strategy to sustain existing and develop new markets for the program. Analyze trends, recommend and execute shifts in strategy and tactics to reach established targets to best ensure the admissions top of funnel growth remains vibrant. Subject-Matter Expert
Understand distance learning and technology. Plan, organize, and implement assigned responsibilities. Oversee the implementation and consistent use of inventive solutions targeting new student recruitment, regular course revision, degree program expansion, and an innovative student mentor/coaching model for needed student support. Ensure that course and program participation remain consistent and easy-to-navigate for adult learners. Ensure ongoing and frequent faculty and mentor/coach engagement with students. Collaboration
Collaborate with relevant leadership regarding planning and program improvements. Represent the university and online college to internal and external groups and individuals. Seek out and formalize partnerships with large- and mid-size employers throughout Georgia and beyond who are interested in supporting the ongoing advancement of their existing employees; advance partnerships with state and national community and technical colleges as well as the University System of Georgia; and partner with academic deans and other university senior leaders to ensure that courses and degree programs remain fresh, relevant, and meet our established standards for high quality. Manage Budget
Lead the annual budget development and future projection process for all OCCA cost centers. Anticipate needs and track expenses. Operate within established budgets and effectively manage capital and operating budgets. Policy and Procedure
Establish and administer policies and operating procedures to support the online college. Ensure compliance with all University policies, procedures, and practices; the Family Educational Rights and Privacy Act (FERPA), Title VII, Title IX, ADA, and other applicable laws. Minimum Qualifications
Master’s Degree from a regionally accredited postsecondary institution and ten (10) years of work experience in higher education, professional development, or corporate setting. At least seven (7) years must have been in a supervisory role.

Candidacy skills:

The ideal candidate will have A proven history of customer-focused engagement with associated success metrics; A detailed knowledge of the unique needs of adult learners and an understanding of what they desire;
An entrepreneurial focus on success with demonstrated results-oriented outcomes;
A proven record of success, achieving measurable results that lead to career progression;
Successful supervisory experience;
Strong conflict resolution demonstrated experience; An established track record of innovation and a demonstrated willingness to challenge the status quo;
A strong desire to support and facilitate the academic and career success of adult learners;
Successful experience in an innovative higher education setting or in a similar emerging field;
A demonstrated commitment to student success;
A strong network with business, military, and/or community/technical college leaders; and
• A vision for the future of higher education that aligns with VSU’s desire to be a strategic and forward-thinking university.
Valdosta State University is an equal opportunity educational institution. It is not the intent of the institution to discriminate against any applicant for admission, or any student or employee of the institution based on the age, sex, race, religion, color, national origin, disability, or sexual orientation of the individual.
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